The Client Goal
Workplace accountability is the keystone of Hello Scheduling — they help employers and their employees take control of their work schedules with comprehensive time management software. Their goal was to raise brand awareness and market share by attracting employers to their informational blog.
A jarring image and abrupt headline immediately capture the attention of prospective users, and a bold font looms throughout the graphic to hold it. Because it proposes simple solutions that can be implemented in the workplace by employers and employees, the utility of this graphic is not exclusive to either group. The choice for a vertical scrolling design helps Hello Scheduling capitalize on the available area on their blog while amplifying space for illustration and data visualization.
- Health & Medical
- Human Resources