The Client Goal
Aberdeen Asset Management, a global investment group, came to us to develop an animated video surveying the global economic landscape of 2014. Their goals were to increase their brand’s authority, strengthen trust among investors, and display their exhaustive insight on global investing.
Aberdeen Asset Management needed to generate confidence for a global audience. To that end, we developed a voiceover script that spoke with authority on large international events and their effects on the global economy. We coupled this narrative with a clean, B2B visual identity and engaging animations to connect with their core audience.
- B2B Content Marketing
- B2B Motion Graphics & Video Content Marketing
- Content Marketing in the Financial Services & Banking Industries