Where Brand Strategy & Identity Fit Within Your Content Lifecycle
Featuring Paul Parkin
August 11, 10 a.m. PT / 1 p.m. ET
About This Session
Your brand strategy defines your goals and values as a company, and your brand identity brings that strategy to life visually. But how should these documents impact and inform the content you produce on a daily basis — both for marketing and internal comms?
Join Paul Parkin, founder and creative director of Salt Branding, in conversation with visual communication thought leader Amy Balliett to learn how to create content that aligns with your brand strategy and stays true to your brand identity.
You’ll walk away knowing:
- Why your brand needs a clearly defined strategy and identity that’s designed to meet your goals.
- When and why to adhere strictly to your brand identity, and when to create a unique art direction for your campaign.
- How to create a brand identity that anticipates almost all possible use cases.
Watch a Recording Of This Session:
About Paul Parkin
![Paul Parkin, speaker at Strategic Content Summit](data:image/svg+xml;utf8,<svg xmlns="http://www.w3.org/2000/svg" width="150" height="150"><rect width="100%" height="100%"><animate attributeName="fill" values="rgba(153,153,153,0.5);rgba(153,153,153,0.1);rgba(153,153,153,0.5)" dur="2s" repeatCount="indefinite" /></rect></svg>)
Paul has demonstrated a knack for creating effective branding across a wide range of clients and business sectors, building brands for global organizations like Adobe, British Airways, BBC, Coca-Cola, Disney, Google, Mercedes, Microsoft, Nestle, Twitter, and Virgin. Prior to founding Salt Branding, Paul was Creative and Managing Director of Interbrand’s San Francisco office. His experience also includes being a founding member of MightyWords, a director at Rodney Fitch, and experience with leading brand consultants Landor and Wolff Olins.
A designer by training, Paul graduated with honors from St. Martin’s School of Art in London, received his Master’s Degree at the Royal College of Art, and lectured in China after being awarded the Royal Society of Art’s Design Award. With former addresses that include London, Barcelona, and Paris, Paul brings a broad international understanding to his creative solutions.
About Amy Balliett
Amy Balliett is the CEO and co-founder of Killer Visual Strategies, an industry-leading visual communication agency that designs and executes communication and content marketing solutions for Fortune 1000 clients. She owned her first company at age 17 before building a successful career in online marketing. In 2010, she founded Killer Visual Strategies, which has been an Inc. 5000 company for four years in a row. Balliett has become a thought leader in visual communication, and has spoken at more than 175 conferences around the globe, including SXSW, Content Marketing World, Adobe MAX, and SMX Advanced. She is also a teacher at Seattle’s School of Visual Concepts, a LinkedIn Learning instructor, a columnist for Inc., and an accomplished public and corporate speaker. She is the author of Killer Visual Strategies: Engage Any Audience, Improve Comprehension, and Get Amazing Results Using Visual Communication.
