Today’s consumers are already speaking visually. They expect your organization to join the conversation. Standalone pieces of visual content — an infographic, a motion graphic, or an interactive piece — are powerful in their own right. Yet, consider the impact of a broader set of goals, a full toolkit of design communication methods, and a single organization working with you to unite these pieces. With a visual communication partner — not just a graphic design agency — the impact of a digital marketing campaign can be so much greater. Killer specializes in visual strategy work that results in success for clients in just about every industry. Here are a few of our memorable visual content marketing campaigns.
Digital Marketing Campaign Design F.A.Q.S
A campaign is not as simple as producing similar content marketing assets and releasing them together. A strong and successful visual campaign begins first and foremost with strategy. Before work ever begins, the team at Killer Visual Strategies leads an in-depth conversation with your organization’s stakeholders. In this conversation, we aim to uncover the root of your goals, the “why” behind your digital marketing campaign and its requirements, and what design success looks like to you.
We’re then able to recommend a suite of multimedia visual content. This may include infographics, ebooks, social media content, motion graphics, widgets, a microsite, or a variety of other collateral. Each campaign is customized based on your goals. There are no pre-set packages.
By combining a myriad of multimedia assets into a content marketing campaign with strategic planning behind it, Killer can help take your audience through a journey of awareness and engagement that generates the results you need.
I know that I want a (motion graphic, ebook, white paper). Can Killer help determine what else is needed?
Defining the right visual content needs for your unique visual marketing campaign is key. This is an upfront, built-in component of the strategic thinking that we bring into every project. While many clients have a very clear picture of what deliverables they’d like to see, we’re also able to build campaign packages from the ground up — and everywhere in between.
This is a question with a unique answer for every client and every campaign. Killer helps determine the answer to this during our initial conversations about your goals and vision for success. If we recommend that you design some distinct guidelines for your digital marketing campaign, we’ll include a visual language as part of the collateral in our proposal. This is like a set of campaign-specific guidelines. It often draws inspiration from your organization-level brand guidelines, but with modifications made to suit the needs of your campaign.
A multimedia campaign sounds like a lot of content. Can Killer help with writing the copy for my campaign?
Definitely; our comprehensive in-house team includes a staff of researchers and writers that can help track down the right information, craft the perfect narrative, and optimize each piece for visual communication best practices. Perhaps you have a draft of some content and just need help with proofreading. Or, you might have the data chosen but need a story. Killer Visual Strategies can meet you anywhere in the content creation process for your visual marketing campaign.