How to Develop a Content Marketing Strategy That Drives Results

Featuring Matt Heinz
September 1, 10 a.m. PT / 1 p.m. ET

About This Session

High-quality, results-driven marketing content is the primary means by which today’s most successful organizations build brand awareness and develop qualified leads for their sales teams. But in many organizations, marketing and sales teams aren’t in clear alignment on how they’ll manage the conversion funnel, or even on what their unified goals are. 

Join Matt Heinz, a marketing innovator and one of the world’s Top 50 Keynote Speakers, in conversation with CEO and author Amy Balliett about how marketers and sales departments can develop a content strategy that drives steady growth for their organizations.

Walk away knowing how to: 

  • Develop more content in less time without sacrificing quality.
  • Build a predictable pipeline from marketing to sales, even in the face of economic and social uncertainty. 
  • Involve customers, influencers, and employees alike in the amplification of your content. 
  • Drive collaboration between your sales and marketing teams to boost lead conversion yield.

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About Matt Heinz

Matt Heinz, author and speaker at the Strategic Content SummitProlific author and nationally recognized, award-winning blogger, Matt is president and founder of Heinz Marketing with 20 years of marketing, business development, and sales experience from a variety of organizations and industries. He is a dynamic speaker, memorable not only for his keen insight and humor, but his actionable and motivating takeaways.  

Matt’s career focuses on consistently delivering measurable results with greater sales, revenue growth, product success and customer loyalty. He has helped organizations such as Amazon, Seagate, Morgan Stanley, the Bill & Melinda Gates Foundation and many others create predictable, repeatable sales & marketing engines to fuel growth.

Matt is a repeat winner of Top 50 Most Influential People in Sales Lead Management and Top 50 Sales & Marketing Influencers and most recently Top 50 Keynote Speakers. Matt and his wife Beth live in a 105-year-old historic farmhouse they recently renovated in Kirkland, Washington, and share with their three young children, a dog, two cats, two rabbits and seven chickens.

You can read more from Matt on his blog, follow him on Twitter and LinkedIn, or check out his books on Amazon.com. Coming in Spring 2021: The Predictable Pipeline: How Growth-Oriented Companies Deliver Repeatable, Scalable, and Profitable Marketing-Driven Results.

Check out Matt’s other books:

About Amy Balliett

Amy Balliett Strategic Content SummitAmy Balliett is the CEO and co-founder of Killer Visual Strategies, an industry-leading visual communication agency that designs and executes communication and content marketing solutions for Fortune 1000 clients. She owned her first company at age 17 before building a successful career in online marketing. In 2010, she founded Killer Visual Strategies, which has been an Inc. 5000 company for four years in a row. Balliett has become a thought leader in visual communication, and has spoken at more than 175 conferences around the globe, including SXSW, Content Marketing World, Adobe MAX, and SMX Advanced. She is also a teacher at Seattle’s School of Visual Concepts, a LinkedIn Learning instructor, a columnist for Inc., and an accomplished public and corporate speaker. She is the author of Killer Visual Strategies: Engage Any Audience, Improve Comprehension, and Get Amazing Results Using Visual Communication.