How Insights-Driven Design Can Influence Internal Decision-Makers

Featuring Marcus Lee
July 7, 10 a.m. PT / 1 p.m. ET

About This Session

Strong insights design makes information clear, resonant, and actionable. It shapes compelling visual narratives and helps organizations recognize patterns and opportunities to solve business problems. But how can you speak visually in a way that feels resonant to your internal stakeholders? And why does design matter when it comes to building trust and authority with those audiences? 

Join Marcus Lee, vice president of design for innovative insights firm LRW, in conversation with Amy Balliett to learn how you can develop data- and insights-powered reports and presentations that engage stakeholders and drive business growth.

Walk away knowing how to: 

  • Facilitate human understanding by shaping your data into visual narratives.  
  • Create designs that appeal to multiple audiences and stakeholders. 
  • Deliver a clear message by achieving cohesion in the insights you share and the design you develop.

Watch a recording of the session:

About Marcus Lee

Marcus Lee, design expert to appear at Strategic Content SummitMarcus Lee leads LRW‘s diverse, creative team, known throughout the industry for their hands-on consultative approach to turning complex insights into engaging, story-driven visuals.

Passionate about building teams, mentoring, coaching and empowering creatives to use their unique skills to drive business impact, Marcus spearheaded a multi-year process of centralizing LRW’s creative functions into a highly sought after, unified department, quickly making it a dynamic creative hub, and a key strategic differentiator for the firm’s value proposition.

Marcus came to LRW from a background in 3D modeling, web design and animation for the Entertainment industry. Since joining LRW, he has played a key role in developing and growing the company’s suite of creative capabilities, as well as overseeing the execution of premium, best in class design for LRW’s portfolio of Fortune 500 clients. 

Marcus holds a B.A. in Fine Art and an M.F.A. in Film and Television, both from the University of California at Los Angeles.

About Amy Balliett

Amy Balliett Strategic Content SummitAmy Balliett is the CEO and co-founder of Killer Visual Strategies, an industry-leading visual communication agency that designs and executes communication and content marketing solutions for Fortune 1000 clients. She owned her first company at age 17 before building a successful career in online marketing. In 2010, she founded Killer Visual Strategies, which has been an Inc. 5000 company for four years in a row. Balliett has become a thought leader in visual communication, and has spoken at more than 175 conferences around the globe, including SXSW, Content Marketing World, Adobe MAX, and SMX Advanced. She is also a teacher at Seattle’s School of Visual Concepts, a LinkedIn Learning instructor, a columnist for Inc., and an accomplished public and corporate speaker. She is the author of Killer Visual Strategies: Engage Any Audience, Improve Comprehension, and Get Amazing Results Using Visual Communication.