Virtual reality (VR) technology allows you to exist inside another space, as though you are actually in whatever virtual landscape you’re viewing. 360-degree virtual reality motion graphics and infographics are a key way to harness this technology for the benefit of your brand, letting your viewer explore the capabilities and advantages of your company, product, or service. Custom thematic viewing rooms enhance the experience of any motion graphic, allowing your audience to explore your brand in new dimensions.
To view some of our VR work, check out the links below — for the smartphone VR experience, be sure to download and view the videos with the YouTube app.
We Are Killer Visual Strategies
“Information can tell a story.” Learn what we mean and how Killer Visual Strategies can push that narrative with infographics, data visualization, motion graphics, and more, as you’re immersed in the data of daily life.
Find the Founder in You
Alison’s journey from grief to success shows a path many entrepreneurs and other inspirational people follow. This experience brings you into her story to find the founding spirit that lies within you.
Data breaches are a fact of modern life — knowing how to prevent them makes all the difference. Explore rapid data exchanges happening all around you while learning how data encryption keeps you safe.
Virtual Reality Motion Graphics and Infographic Viewing Room F.A.Q.s
The possibilities for virtual reality as a part of your visual communication toolkit are vast, so an exploration of strategies most relevant to your goals and audience is the best way to start. At Killer, these discussions with our clients are key whether we’re developing infographics, interactive designs, or virtual reality content — and anything else in the visual communication realm.
Exploring virtual reality with animation or live-action, 360-degree videos and motion graphics put the viewer inside your story. From a VR device, smartphone, or an embedded video, the user can interact with the video to explore a full 360° view of the action. It’s an unparalleled immersive digital experience, as if the viewers are a part of the video themselves.
A viewing room is a way of experiencing motion graphics and other visual collateral in an immersive way. It’s like being in a different environment as you watch — you may be in a true virtual room or theater, or you may be outside, or even in a digital galaxy unlike a real physical environment. 360-degree viewing rooms offer brands the ability to enhance the experience of their collateral and emphasize core components of the content. The best way to understand a 360-degree viewing room, though, is to experience it — check out our examples above!
I’d love to try virtual reality as part of my organization’s marketing strategies and visual communication collateral — but isn’t VR just for tech audiences?
While VR games have a significant share of the technology’s spotlight, virtual reality applications are bountiful across all industries. From healthcare to retail and even for HR and internal training, virtual reality can expand the boundaries of your content. Check out a Killer blog post on how VR has been used across industries.
What if my audience doesn’t have a VR viewing device; how will they view my virtual infographics and motion graphics?
There are many ways for audiences to consume virtual reality content without an all-in-one device. Those who are interested in a device but not wanting to invest in the all-inclusive technologies available can experiment with budget viewing devices like Google Cardboard. Yet, you don’t need to count on your audience even having one of these in order to get the benefits of your 360-degree viewing room experience. Platforms like Facebook and YouTube have excellent 360 experiences built in (particularly for mobile viewing). Further, VR experiences make excellent attention-getters at conference booths. At your next booth, host a VR viewing station with your own viewing devices to let audiences be immersed in the full experience.