Interactive content can convey complex or detailed info through the use of clicks, hovers, scrolling, and more. These dynamic, interactive effects create a unique experience for each user. That’s because the best interactive infographics, media, and designs let users navigate their own path through the information — and spend time with the content that excites them most. As a result, the content feels personalized to them.
Interactive content can take so many forms. Whether you’re designing a landing page or microsite, a widget, a map, a calculator, an interactive infographic, or any other type of interactive experience, there’s one detail you must never ignore. What is it? Your interactive experience must be created with your target audience in mind. What do they want to know about your brand or message? How much detail do they want? What types of interactivity work best for them?
Answer these questions before you journey too far into your concept. This will ensure that in the end, you’ve got an experience that helps engage and convert.
Explore some of our interactive media designs below and learn more about how your company can harness the power of interactive content.
Our Interactive Media Design Portfolio
Interactive Content: A Definition
Interactive media consists of landing pages, microsites, widgets, calculators, and all other forms of content or design that rely on some amount of code to create an experience that the user can control. This interactivity may come in the form of buttons that open new tabs with more information; dials and sliders to control outcomes on data visualizations; clickable timelines; scrolling animations; and so much more. Regardless of the type of interaction, the goals are generally to personalize the experience for the user and organize a wealth of extensive and/or complex information.
When interacting with static content, a user can choose to scroll or skim over parts that don’t interest them. But they’re still confronted with all of the information upfront. And the story is similar for motion graphics and other video: they can skip ahead or back in a recording, but the full experience is laid out for them. Interactive content, on the other hand, lets users decide what information to view and in what order.
The Appeal of Interactive Infographics
For audiences, there’s a lot to like about a customized content experience. In fact, 72% of consumers say they only interact with content that’s personalized for them. And 81% of marketers say that interactive marketing content outpaces static content when it comes to capturing consumer attention. And it does a great job at turning attention into action: interactive content can have a conversion rate of up to 70%. Overall, these stats merely scratch the surface of why, with high-quality design execution, interactive media can benefit any company.
The fact is, on an average web page of 600 words, users only read about 20% of the content. So including interactive media and infographic-inspired design elements better engages your users. It also reduces the density of text so that the overall content is more digestible.
So rather than having all your text in one block, allow people to reveal more detailed information when they click or hover. Deliver information in a variety of ways, from clickable data visualizations to video lightboxes. In this way, you can better distribute your content and allow your visitors to find the information that interests them most.
Choosing Your Interactive Media Design Company
To produce the quality interactive content that your audience craves, you need a trusted partner. That’s because successful interactive design — which adheres to visual communication best practices such as accurate data visualization and clear iconography and illustrations — requires a specialized skill set that many companies do not have in-house. Visual communication skills training can help open your team’s eyes to the value of impactful and effective interactive content and other media. But with the rapid pace of our evolving world, you probably need content now.
And that’s where we come in. At Killer, we produce all our interactive content in alignment with HTML5 best practices, producing mobile-first responsive designs with custom functionality. Whether we’re creating a simple widget or a complex microsite, working with a small nonprofit or a large multinational company, all of our interactive media is designed to these standards.
Not sure if interactive design can get your message across? Whether or not interactive design is the right path for your next campaign, we’ll chat through your goals and make the best recommendations for your company. Then we’ll deliver a custom strategy that’s designed to drive real and measurable results.
Interactive Media Design F.A.Q.s
Interactive content can take many forms, and no one format is best. Infographics, quizzes, widgets, and microsites are just some of the options. With all interactive media, you can design in a format that turns viewers into participants in your story. Every project with Killer Visual Strategies starts with an in-depth chat to find the right path for you. We use context about your industry, goals, audience, and more to determine what’s best for your needs.
Yes — all our interactive content, from infographics to dashboards and more, is coded to be responsive. If you have specific needs, let us know!
Modern interactive content doesn’t cater to older browsers. Best practices require that we optimize for the latest updates in all browsers. By default, we code for IE10+ (including Microsoft Edge) and the latest versions of Safari, Chrome, and Firefox. That said, we know that some organizations have set standards in this area. If use of older browsers is required for your project, please let us know at your kickoff!
We definitely can! With that said, some styles just aren’t made to have your characters wave, walk, jump, etc. This may be because the style is highly detailed. But there are many possible reasons why some styles aren’t ideal for animation. We’ll ask about your preferences early in the project. From there, your project team will clarify which styles can support this, if it’s important to your goals.
When a project is approved, we will send you the fully packaged source code. Simply pass this code to your developer or IT team to implement. If you don’t have this staff, we can help get your project live! We just need FTP login details. We also need to know the location of your interactive infographic design within your site ahead of time.
If your message is clear and your viewers and goals are considered at all project stages, you should see ROI. This is true across all forms of visual content. With that said, it’s been found that interactive content converts at a rate of 70%. Chat with us to find out how this could work for you!