Today’s brands are fluent in a wide variety of visual content. For example, motion graphics and interactive sites and experiences abound. So when we talk about infographics, it might at first feel like old news. After all, Killer started off as an infographic design agency in 2010. That’s right before what you might call the Golden Age of Infographics. And just a few years later, it felt like infographics were everywhere. Yet while many were beautiful, many also failed at delivering a clear message or achieving their goals. As a result, some brands have turned to other forms of visual content. But if you know how to make an infographic that puts quality first, you can still see impressive results.
In fact, infographics are just as popular as ever — and not just in their original formats. Actually, they’ve gone on to inspire many types of visual content, including motion graphics and social-media micronarratives. Their unique capacity for telling data-driven stories means they’ve also redefined how organizations create internal content — from training materials to PowerPoint presentations. Moreover, infographic-inspired annual and financial reports complete with data visualizations help organizations identify trends and opportunities. That’s why they’ve become an essential internal comms tool, too.