For a successful white paper or ebook, graphic design know-how and a working knowledge of the tenets of visual communication are necessary skills.
We know what you’re thinking. “Aren’t those mediums mostly about the text?” And historically, you would be right! In fact, particularly in long-form white papers, text still features prominently.
But increasingly, visuals are taking center stage. That’s because they allow viewers to understand topics at a glance, skim for key information, and even understand complex concepts more clearly than when only explained through text. In this way, successful white paper designs are not only beautiful, but also aid in the understanding and retention of information.