visual communications campaigns

Visual Campaigns for Beginners

A visual communication campaign targets one or more common goals using strategic visual content. It is a series of branded media that lives within a defined art direction and typically does not require external explanation to give context, relying instead on the virtue of visual content to drive meaning. Campaigns may include graphic design, animation, interactivity, and more to aid in the delivery of the main message.

With this free ebook, you’ll learn:

  • How to set up a successful visual communication campaign
  • What typical components go into creating a quality visual campaign
  • How to measure the success of your next campaign

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