The Rise of Original Visual Content in Social Content Marketing
As social media platforms continue to grow their user bases and expand functionality, engaging and informative content becomes ever more valuable. And, as it turns out, the most engaging content is visual.
Social content marketing driven by visual content is replacing irrelevant, outdated messaging clutter with useful, relevant, and consistent content created for clearly-defined audiences. And it’s easy to see why more brands are adopting this approach. Visual content can drive as much as a 35% boost in retweets. That’s why the majority of marketers are planning to increase their use of video, motion graphics, and other visuals.
Download this free ebook to learn how the rise of original visual content is affecting social content marketing — and how it can drive success for your brand.
With this free ebook, you’ll learn:
- How visual content is affecting the future of content marketing
- How visual content like infographics, interactive media and video are used to increase engagement across all social media platforms
- What types of visual content perform best on social media