Developing a Visual Language for Your Campaign

Visual campaigns build a unified, holistic message through communication strategies tailored to meet your business goals. By developing a visual language for your multimedia campaign before focusing on its individual components, you’ll maintain a consistent look and feel while delivering a meaningful message that speaks to your target audience in the most successful ways.

This ebook walks you through the process of creating and implementing a cohesive visual language to make your campaign stand out. Perhaps you’re looking for a color palette that incorporates your brand guidelines while also taking a fresh direction. Or maybe you’d like to identify an illustration style that’s unique to a particular product or sub-brand. What animation techniques do you feel will truly embody the tone and message you want to achieve? Whatever the case may be, successful visual campaigns need a clearly defined direction.

Learn what questions to ask as you develop the right visual language — including what makes your brand different or distinct from your competitors’. These sorts of questions will help you build a visual identity around your brand if you have not defined one already. Still, any visual language should be campaign-specific, meaning that it will drive a more specific, targeted direction centered around the specific goals of this campaign, which may well be distinct from those of your brand as a whole.

You’ll Walk Away Knowing:

  • The definition of a visual language
  • How to determine a design style that matches your multimedia campaign’s goals
  • The key elements of documenting design choices to improve efficiency

Not sure where to start? After reading this ebook, explore examples of visual campaigns in our portfolio.

Complete the following form to immediately receive an email with a link to the ebook: