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3 Types of Motion Graphics to Enhance Your Content Strategy

Motion graphics have become an increasingly popular medium for brands to tell their stories. This is largely due to the near limitless directions you can take with animated content. Even more so than with an infographic, motion graphics have the unique potential to drive engagement in a world in which 80% of all web traffic is video. Still, the type of motion graphic you choose to produce can have a huge impact on how it engages your audience and the conversions you ultimately see.

The majority of motion graphics being produced today can be broken down into 3 main categories. Knowing which category is best for you will not only help send the right message to your audience but will also help you achieve the specific goals you’ve set for your project.

In this ebook, you’ll learn how measurable goals can guide your decision-making in the motion graphic production process. You’ll also learn how your target audience will ultimately be your guide in determining the right type of motion graphics for your present and future visual campaigns.

With this free ebook, you’ll walk away knowing:

  • How to identify the 3 main types of motion graphics
  • Which motion graphic is best for your content marketing goals
  • How each type of motion graphic impacts your audience

Not sure whether an infographic, motion graphic, or other visual medium is right for your marketing campaign? Check out our visual communication and infographics blog to learn more about visual content and the latest marketing techniques.

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