When you think of an ebook or a white paper, you might picture a long-form report driven by text. There might be a summary or key takeaway section, but in general you’re expecting to settle in for a lengthy read. However, today’s best ebook and white paper designs move beyond that expectation. They seek to trim text to the key details when appropriate. Further, they use visuals and layout design techniques to add interest to the white paper or ebook, and to reduce the reliance on text.
What’s more, these aren’t just any visuals or layouts. Top ebook examples use custom designs from cover to cover, never recycling elements from other clients. The result? A design that’s completely yours, crafted specifically for your brand and your core audience.
Beautiful white paper and ebook designs might even draw from approaches beyond the traditional print or digital book. Here are several powerful forms that your ebooks and white papers can take.