Telling Your Sustainability Story in a Post-Pandemic World

Featuring Carolyn Parrs
August 18, 10 a.m. PT / 1 p.m. ET

About This Session

Before COVID-19, the market for sustainable goods boasted revenue of $2.65 trillion with another $1 trillion in market opportunity for brands that could communicate their sustainability attributes clearly. In the coming months, and even years, we will see a new surge of sustainable businesses that’s greater than we’ve ever seen. Why? Because the market is wide open for products and services that can provide positive social and health impacts, economic and environmental resiliency and brand loyalty. That’s sustainable business.

Join Carolyn Parrs, CEO of Mind Over Markets, in conversation with Killer Visual Strategies CEO Amy Balliett for this eye-opening session. Whether your business is actively integrating sustainability communications into your business strategy, you’ll walk away with new insights and proven strategies that you can take back to your team for immediate implementation.

In this session, Carolyn Parrs will share:

  • Key trends and metrics in sustainable business that directly drive sales and give you a distinctive advantage in your product or service category.
  • Specific strategies to message your product or service’s sustainability attributes well in order to tap into this market opportunity in the wake of COVID-19.
  • Laser-view messaging tips from Carolyn’s assessment of viewers websites.

Watch a Recording of the Session:

About Carolyn Parrs

Carolyn Parrs at Strategic Content SummitCarolyn Parrs is the CEO of Mind Over Markets (MIND), a messaging and marketing company for sustainable brands. Since 2003, Mind Over Markets has helped thousands of sustainable businesses, in 25+ industries, “get clear, get heard, and grow their business” by clarifying their message and creating strategies that increase their sales upwards of 425%.

As a senior copywriter, Carolyn has worked at some of the top New York City advertising agencies such as Benton & Bowles and Wunderman Worldwide, serving clients such as General Foods, Procter & Gamble, AT&T, IBM, Richardson-Vicks, Manufacturers Hanover Trust, and Time/Life Books. 

Her own products have appeared on Good Morning America, ABC News, CBS News, HBO, CNN, and the Lifetime Channel. Print coverage includes the New York Times, Los Angeles Times, Wall Street Journal, Chicago Tribune, People Magazine, and Cosmopolitan.

Carolyn is a mother of two, and lives and works in Seattle and Santa Fe with her pups, Heart & Soul.

“Carolyn and the team at Mind Over Markets are the most savvy, talented people I know working with sustainable companies. Their firm is at the forefront of sustainable strategy and communications.” —Joe Gillach, Vice President, Qnuru

“If it weren’t for Carolyn and her team at Mind Over Markets, we would have stumbled through our marketing and wouldn’t have gotten such great results.” —Chris Ajemian, Vice President for Business Development and Regulatory Affairs, CTFusion

About Amy Balliett

Amy Balliett Strategic Content SummitAmy Balliett is the CEO and co-founder of Killer Visual Strategies, an industry-leading visual communication agency that designs and executes communication and content marketing solutions for Fortune 1000 clients. She owned her first company at age 17 before building a successful career in online marketing. In 2010, she founded Killer Visual Strategies, which has been an Inc. 5000 company for four years in a row. Balliett has become a thought leader in visual communication, and has spoken at more than 175 conferences around the globe, including SXSW, Content Marketing World, Adobe MAX, and SMX Advanced. She is also a teacher at Seattle’s School of Visual Concepts, a LinkedIn Learning instructor, a columnist for Inc., and an accomplished public and corporate speaker. She is the author of Killer Visual Strategies: Engage Any Audience, Improve Comprehension, and Get Amazing Results Using Visual Communication.