Telling Authentic Stories: Strategic Content That Connects

Featuring Brian Fanzo
July 14, 10 a.m. PT / 1 p.m. ET

About This Session

It’s more challenging than ever for brands to cultivate their audiences’ trust. One of the most powerful ways to build that connection is by telling your story. What does your brand value and why? How are you making the world a better place? And how will you work to give them a personalized, human experience? 

Digital marketing futurist and keynote speaker Brian Fanzo will explain how organizations can use visual marketing content — from virtual webinar tools and video to illustration and animation — to engage their audiences. He’ll also talk with host Amy Balliett about how to make this content feel more authentic and drive real connection. 

In this webinar, you’ll learn: 

  • What types of visual content brands can use to tell authentic stories. 
  • Storytelling strategies that drive more engagement with your audiences. 
  • What to expect from the future of brand storytelling, and how to stay relevant to your audiences.

Watch a Recording of the Session:

About Brian Fanzo

Brian Fanzo, Strategic Content Summit speakerBrian Fanzo is a digital futurist keynote speaker who translates the trends of tomorrow to inspire change today. His customized and personalized programs showcase real-world stories and examples of forward-thinking people and businesses. He teaches companies of all sizes how to leverage technology in real time in order to engage their customers at the right time. Brian has a gift for bringing people together online and offline. He has worked in 76 countries, highlighting his passion for change, collaboration, and technology. 

At age 14, Brian won a speed typing contest and his love for computers and technology was born. After years of playing The Oregon Trail, creating in Adobe Pagemaker, and using Napster, Brian earned a Computer Science degree. Prior to speaking, he worked for nine years at the Department of Defense where he managed a global team who deployed collaboration and cybersecurity solutions across all branches of the military – which required him to maintain the highest civilian security clearance. He then pursued his dream job as a technology evangelist for a booming cloud-computing startup, helping companies embrace the rate of change and new ways to innovate. Brian is currently the Founder of iSocialFanz, which has helped launch digital and influencer strategies with the world’s most iconic brands like Dell, EMC, Adobe, IBM, UFC, Applebee’s, and SAP. 

Brian has been recognized as a Top 20 Digital Transformation Influencer; a Top 50 Most-Mentioned User by CMOs on Twitter, and a Top 25 Social Business Leader of the Future by The Economist. His followers on social media and podcast downloads rank in the hundreds of thousands, resulting in Brian being an influencer for 19 of the Fortune 100 companies.

About Amy Balliett

Amy Balliett Strategic Content SummitAmy Balliett is the CEO and co-founder of Killer Visual Strategies, an industry-leading visual communication agency that designs and executes communication and content marketing solutions for Fortune 1000 clients. She owned her first company at age 17 before building a successful career in online marketing. In 2010, she founded Killer Visual Strategies, which has been an Inc. 5000 company for four years in a row. Balliett has become a thought leader in visual communication, and has spoken at more than 175 conferences around the globe, including SXSW, Content Marketing World, Adobe MAX, and SMX Advanced. She is also a teacher at Seattle’s School of Visual Concepts, a LinkedIn Learning instructor, a columnist for Inc., and an accomplished public and corporate speaker. She is the author of Killer Visual Strategies: Engage Any Audience, Improve Comprehension, and Get Amazing Results Using Visual Communication.