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3 Steps to Developing a B2B Content Marketing Strategy

Visual Strategy illustration with marketing icons

For many people, when they think of content marketing, B2C (business-to-consumer) examples are what come to mind first: retail company social-media accounts, TV ads geared to consumers, email campaigns around...

Erin McCoy In Content Creation Strategy, Content Marketing Strategy, Visual Marketing Strategy

Using Thought Leadership Content to Drive Brand Success

Visual communication strategies in the workplace and company updates

It’s more essential than ever that brands deliver high-value content to their audiences in 2021. That’s because, after a year of economic hardship and elevated social and racial consciousness, audiences...

Erin McCoy In Content Marketing Strategy, Visual Marketing Strategy

7 Essential Inbound Content Marketing Strategies

Any successful 2021 digital content strategy will focus on delivering high-value content that will truly help your audiences. That’s why this year, developing a stronger inbounding content marketing strategy is...

Erin McCoy In Content Marketing Strategy, , Visual Communication Strategies, Visual Strategy

8 Elements of a Successful 2021 Digital Content Strategy

megaphone showing different types of conference collateral

With coronavirus vaccines finally being deployed around the world, we have reason to be cautiously optimistic moving into 2021. But our lives may never quite be the same after this...

Lucy Todd In Annual Reports, Visual Communication

3 Tips for the Best Annual Report Design

Businesses across all industries were affected by the events of 2020. Some suffered due to the widespread effects of the pandemic, while others flourished in finding new opportunities; some simply...

Lucy Todd In Content Marketing Strategy, Interactive Content

How Interactive Content Can Drive Marketing Success

Computer illustration showing interactive infographic content

Did you know that more than 7 in 10 consumers (72%) will only engage with content that’s personalized for them? So it follows that the key to marketing success is...

Lucy Todd In Content Marketing Strategy, Visual Marketing Strategy

Designing Your B2B Content Marketing Strategy for 2021

The year 2020 has presented all of us with unprecedented challenges. We’re facing a global pandemic; the fight for racial justice continues in memory of George Floyd, Breonna Taylor, Ahmaud...

Erin McCoy In Content Marketing Strategy, Video Marketing

You Can Have a Viral Video! Solutions for Every Marketing Budget

Videos and motion graphics are among the most effective types of marketing content used today—after all, every marketer dreams of developing a viral video. But if you’re struggling with a...

Lucy Todd In Content Marketing Strategy, Video Marketing

5 Online Video Marketing Strategies for Brands

Illustration of computer showing a play button for animated video or motion graphics surrounded by data visualization elements

At home most of the time, glued to our computers and phones during work hours and off hours alike, what are we likely to be doing? Scrolling through social media,...

Charlie Holbert In Content Creation Strategy, Content Marketing Strategy

4 Content Marketing Best Practices To Never Overlook

Content marketing is a moving target. What could be considered a best practice today may be black hat tomorrow. But there are a number of content marketing best practices that...

Erin McCoy In Content Creation Strategy, Content Marketing Strategy, Visual Marketing Strategy

6 Types of Media That Should Be Part of Your Content Plan

Project Management Killer Visual Strategies

No marketing content plan today is complete if it hasn’t taken a multimedia approach. Text-heavy and cookie-cutter content is a thing of the past. In fact, your audiences won’t even...

Erin McCoy In Annual Reports, Infographics

Why Your Annual Report Should Look Like an Infographic

illustration of annual report showing open book

It’s pretty hard to believe, but for many organizations, Q4 of 2020 is already upon us. That means it’s time to start reflecting on the past year and planning for...

Lucy Todd In Content Creation Strategy, Poster, Brochure, & Print Design

How to Design a Brochure or Poster to Promote Your Product

It’s plain to see that we live in a highly digital world. The reality of that becomes even more apparent the longer the COVID-19 pandemic keeps so many of us...

Erin McCoy In Content Marketing Strategy, Motion Graphics, Video Marketing

A Step-by-Step Guide to Marketing Video Production

Whether your audiences are surfing Instagram Stories or watching their favorite YouTube channels, video is one of the most compelling ways to engage them. In fact, it seems that more...

Erin McCoy In Content Marketing Strategy, Visual Marketing Strategy

10 Thought Leadership Content Ideas for Your Brand

Many marketing departments focus the bulk of their efforts on producing and sharing high-quality content — especially visual content, which garners greater engagement and conversions. But not as many marketers...

Erin McCoy In Content Marketing Strategy, Visual Campaigns, Visual Marketing Strategy

How to Define Your Content Marketing Strategy Goals

When it comes to developing a content marketing strategy, your brand, your goals, and your audience will all be critical pieces of the puzzle. But while you may have a...

Erin McCoy In Company Culture & Teambuilding, Visual Communication

Why Your Employees Need Visual Communication Skills Training

Basics of visual communication design illustration

When it comes to internal communications at any organization, it’s essential to change with the times. As new types of resources and technology become available, companies have started using online...

Erin McCoy In Content Marketing Strategy, Motion Graphics, Video Marketing

How to Develop a Video Content Strategy

Any marketer or internal comms professional worth their salt knows that not only do audiences prefer video, they often demand it. After all, video already accounts for a vast majority...

Tim Sheehan In Audience Insights & Strategy, Content Marketing Strategy, Visual Marketing Strategy

4 Ways Healthcare Organizations Can Create Better Marketing Content

Healthcare Content Marketing Illustration of People in Pharmacy

From pharmaceutical companies to hospitals to insurers, today’s healthcare organizations spend record amounts in order to reach consumers. It can be frustrating when any marketing campaign falls short of its...

Erin McCoy In Interactive Content

How to Make Your Website Design More Interactive

Screen showing interactive infographics design

In an era where digital marketing reigns supreme, your website may be the #1 most important marketing asset you have. It’s a storefront, a billboard, a TV commercial, an ad...

Erin McCoy In Company Culture & Teambuilding

5 Female CEOs We Admire

Amy Balliett with her visual communication design book

Killer Visual Strategies CEO and founder Amy Balliett with her new book, Killer Visual Strategies: Engage Any Audience, Improve Comprehension, and Get Amazing Results Using Visual Communication. The workforce, and...

Lucy Todd In Content Creation Strategy, Visual Campaigns

How Repurposing Content Drives Marketing Success on Any Budget

Repurposing content is a valuable way to stretch your marketing budget further. But this approach isn’t just for small companies looking to make the most of their limited marketing funds....

Lucy Todd In Branding, Rebranding, & Brand Development, Motion Graphics

How to Produce a Brand Introduction Video They’ll Never Forget

Illustration of desktop computer showing icons related to motion graphics

Brand introduction videos and other branded video content have always been a powerful tool for connecting with your audiences. But as digital channels have taken first priority in most organizations’...

Erin McCoy In Content Marketing Strategy, Visual Marketing Strategy

3 Marketing Content Ideas to Reach Audiences Online

The last six months have been a challenging journey for everyone. The world is changing, and digital media has become an even more essential tool for connecting, networking, and thriving...

Erin McCoy In Project Management

3 Benefits of Signing Up for a Design Retainer

When it comes to the marketing or internal comms content you produce, you know that quality matters. That’s why you’ve decided to hire a graphic designer or design agency to...

Lucy Todd In Content Marketing Strategy, Visual Campaigns, Visual Content in the Real World

4 Creative Content Marketing Examples That Resonate in 2020

Killer Visual Strategies Visual Content Marketing Campaigns

Moving into the start of 2020, brands made their predictions about marketing trends for the year ahead. This is a long-standing tradition in the world of marketing. But who could’ve...

Lucy Todd In Content Creation Strategy

Building a Content Strategy That Drives Business Success

Building a content strategy can be time-consuming, especially considering how much it ties in with the future of your brand and how your company wants to grow. But putting in...

Tim Sheehan In Content Creation Strategy, Visual Campaigns, Visual Strategy

How Listening to Your Audience Can Drive Strategic Content Development

When it comes to strategic content development, one of the most important steps is identifying your target audience. Audiences are made up of individuals with unique interests, needs, and habits,...

Lucy Todd In Content Creation Strategy, Content Marketing Strategy

Creating Marketing Content That Drives Customer Loyalty

Your marketing content exists for 1 essential reason: your customers. Without them, you have no business. So without marketing content that appeals to your customers, you’re jeopardizing that customer base,...