Blog

Blog illustration showing infographic elements from a design agency

3 Ways to Use Infographics on Your Blog

A blog is an essential tool for any brand. It’s the place you build your thought leadership, offer value to customers and potential customers, and cultivate your audience’s trust in your brand. But many blog posts fall short when it comes to truly engaging your audience — and that’s where…

Erin McCoyNovember 14, 2019

Illustration of desktop computer showing icons related to motion graphics

Design Tips Motion Graphics Video Marketing

6 Ways to Create a Dynamic Motion Graphic

Whether you’re creating your first motion graphic or looking for new ways to elevate your video marketing output, it’s not easy to know which design decisions will set your motion graphic up for high engagement and measurable success. After all, the right elements and techniques can take your motion graphic…

Sheridan PrinceNovember 13, 2019

Branding, Rebranding, & Brand Development Visual Strategy

7 Elements Every Brand Book Needs

When you think of brand guidelines, you probably think of the basics: fonts, colors, guidelines for logo usage, and more. But creating a fully robust brand book involves the development of design guidelines that anticipate a wide range of potential use cases. What are your default icon and illustration styles?…

Lucy ToddNovember 7, 2019

illustration of annual report showing open book

Annual Reports Design Tips Infographics Poster, Brochure, & Print Design Visual Communication Visual Storytelling

The 8 Best Strategies for Designing Annual Reports

Every annual report is a chance to share what sets your company apart. But the way in which companies are choosing to present their reports is changing. Today’s best annual reports incorporate elements of infographic-inspired design, including data visualizations, illustrations, and icons. They lean on visual content to communicate their…

Sheridan PrinceNovember 5, 2019

Content Marketing Strategy Infographics Visual Marketing Strategy

The Value of Infographics for Marketers in 2020

Most marketers probably remember the golden age of infographics. About a decade ago, it seemed that every company or design agency out there was using infographics as part of their marketing efforts. They were flooding our social channels, our inboxes, and our news feeds. At the time, the value of…

Erin McCoyOctober 31, 2019

Illustration of computer showing a play button for animated video or motion graphics surrounded by data visualization elements

Content Marketing Strategy Design Tips Motion Graphics

Motion Graphics: A Complete Guide for Marketers & Brand Leaders

By 2022, 82% of all internet traffic will be comprised of video views, according to Cisco, a multinational telecommunications technology company. Sure, some of these are bound to be Snaps between friends or Facebook videos of that new puppy. But many of them will be content marketing videos, aimed at…

Lucy ToddOctober 29, 2019

SIC recap header showing collage of illustrations and black and white photos

Interactive Content Killer Visual Strategies News & Updates

Seattle Interactive Conference Recap

The Seattle Interactive Conference is a yearly meeting of creative and marketing minds that takes place in downtown Seattle. SIC celebrates Seattle’s innovators working “at the intersection of technology, creativity and commerce.” The two-day event is designed to inspire connection and collaboration and fuel future projects. This was my first…

Lauren CunninghamOctober 24, 2019

Audience Insights & Strategy Branding, Rebranding, & Brand Development

Brand Strategy: How to Develop a Brand Activation Plan

This post was originally created by our partners at Kelton. Read on to learn more about driving a successful brand activation strategy. Insights are only as good as the ideas they inspire, the decisions they inform, and the momentum they build. Here's how to create a brand activation plan that…

Eric TraOctober 22, 2019

illustration of data visualization graphs and charts

Data Visualization Design Tips Infographics

10 Infographics That Feature Eye-Catching Data Visualization

Effective data visualization is the primary building block of almost all great infographics. But it’s not the only element an infographic can include. From illustrations and photographs to icons and timelines, infographics have a wealth of resources at their disposal when it comes time to tell a story. (Still not…

Erin McCoyOctober 17, 2019

Visual communication in the workplace and company updates

Company Culture & Teambuilding Project Management Visual Communication

How Visual Communication in the Workplace Can Transform Your Company

Companies that excel at design outperform average industry growth by as much as 2 to 1, according to a report by McKinsey & Company. But did you know that the visual communication strategies you use to capture external audiences can also transform your company from the inside out? Effective communication…

Sheridan PrinceOctober 15, 2019

Illustrations of the tools of an infograpic designer: ideas, pens, paintbrushes, computer screen, notebook, and more

Design Tips Infographics Killer Employee Spotlight Killer Visual Strategies News & Updates

Crafting the Perfect Infographic: Designer Q&A

What does it take to create an infographic that’s aesthetically pleasing, factually sound, and engaging enough for viewers to walk away having learned something? The answer is complex. Developing the “perfect” infographic for your brand’s unique needs generally requires the help of a specialized design agency — and from marketing…

Lucy ToddOctober 10, 2019

Infographics Design Visual Communication

Content Creation Strategy Design Tips Infographics Motion Graphics

6 Infographic and Motion Design Styles We Love

The universe of visual content just keeps expanding. With a huge variety of design styles for brands to choose from, the key is to work with your agency partner to pick a style that fits the goal that you want to achieve with your infographic, motion graphic, or other piece…

Sheridan PrinceOctober 8, 2019

Illustration of a computer showing interactive infographic content

Content Marketing Strategy Interactive Content

The 12 Best Types of Interactive Content for Higher Engagement: Infographics, Widgets, & More

We’re living in a golden age of quality content. This means that consumers can afford to be picky when it comes to deciding what content to pay attention to and what to ignore. And among the best types of content for keeping them engaged are interactive infographics. In a world…

Erin McCoyOctober 3, 2019

Killer Visual Strategies News & Updates Motion Graphics

Making the Most of Your Motion Graphic: How to Identify What Your Company Needs

Motion graphics are an increasingly important part of a marketing strategy for any company. In fact, 87% of businesses are using video in their marketing strategies — a 6-point increase compared to 2018. If you’ve identified that a video can support your organization’s needs, make sure it has the features…

Abi PollokoffOctober 1, 2019

Icons of design tools for infographics, presentation design, and other forms of visual communication

Design Tips Presentation & Slide Deck Design

3 Great Infographics-Inspired Techniques for Presentation Design

“This presentation needs some work.” Whether you heard this from your boss, your colleagues, your new infographic design company, or yourself, you know it’s true. You rely on long blocks of text. You’ve included clip art and stock photos. You even use headers from several different presentations and cropped sections…

Lucy ToddSeptember 26, 2019

Branding, Rebranding, & Brand Development Content Marketing Strategy Visual Strategy

7 Questions to Ask When Developing a Visual Strategy for Your Marketing Campaign

Visual strategy encompasses the creative and analytic decisions that inform any visual expression of a brand. Developing an effective visual strategy will be essential to the success of your next content marketing campaign, because it will ensure all the visual assets that comprise that campaign remain true to your goals…

Josh MilesSeptember 24, 2019

illustrated desktop scene showing webinar and visual campaign elements

Killer Visual Strategies News & Updates Visual Campaigns Visual Communication

Upcoming Webinar: Visual Campaign and Visual Communication Strategies for Beginners

What’s the difference between a collection of visual content and a visual campaign? The former can be achieved without a solid plan in place. But the latter is only achieved when your marketing team is versed in essential visual communication strategies, and applies those best practices toward the creation of…

Sheridan PrinceSeptember 23, 2019

Motion Graphics Video Marketing

3 Reasons Motion Graphics Fail to Engage

In 2018, 77% of marketers planned to increase their use of video. And it’s no secret why. Cisco predicts video traffic will be 82% of all IP traffic by 2022! But you can't guarantee success by creating an animated video. Not every designer is versed in best practices for motion…

Lucy ToddSeptember 19, 2019

White paper header illustration showing design elements

Audience Insights & Strategy Content Marketing Strategy Whitepapers

Communications Strategy: 5 Best Practices for Writing White Papers

This post originially written by our consumer insights partner, Kelton, shares some best practices for writing white papers your audience will want to read.Data should act as the backbone of any communications campaign, but it’s ultimately what you do with it that will determine if your findings will have a…

Eric TraSeptember 17, 2019

Annual Report Design Inspired by Infographics

Annual Reports Poster, Brochure, & Print Design Whitepapers

How Infographic-Inspired Design Can Transform Your Annual Report

The age of visual marketing was in many ways inspired by the infographic, one of the most popular types of visual content over the past decade. But the landscape has transformed significantly since then. Organizations are developing visual content for both external and internal use, including everything from interactive infographics…

Erin McCoySeptember 16, 2019

Killer Visual Strategies News & Updates

3 Basics for Better Conversions with Interactive Infographics

Interactive content can yield an impressive 70% conversion rate. But your interactive infographic, widget, or microsite isn’t likely to be a hit with audiences unless the team creating it places due focus on quality. The reason is simple. When users can’t find what they’re looking for, feel pushed into interactions,…

Lucy ToddSeptember 12, 2019

Branding, Rebranding, & Brand Development Content Marketing Strategy Killer Visual Strategies News & Updates

How to Build an Authentic Brand Strategy that Electrifies Your Customers

There are many considerations to think about when defining a brand strategy that speaks to your target customers. This post by Nicole Brandell at Kelton shares some helpful steps and examples that will help your company build a successful, authentic brand strategy that connects and engages. Consumers today not only…

Eric TraSeptember 11, 2019

Infographics Visual Strategy

Why the Next Infographic Service You Hire Should Help with Strategy

An essential element of any successful marketing campaign is careful planning. Part of that process is developing a strategy around what types of content you’ll deploy and how. Whether you’re working with an individual designer or have hired a visual communication agency to design your infographic or other visual content, a…

Erin McCoySeptember 10, 2019

Branding, Rebranding, & Brand Development Killer Visual Strategies News & Updates Visual Communication Visual Storytelling Visual Strategy

5 Elements Every Brand Book Needs

Maybe your company doesn’t yet have a brand book. Or maybe you do have one, but it’s out of date. Either way, it can be hard to know how to develop a set of guidelines that truly express what your company represents, what it values, and what it has to…

Tim SheehanSeptember 9, 2019

Group of illustrations about motion graphics and animated infographic video

Motion Graphics Video Marketing Visual Communication

4 Ways to Make Your Motion Graphics More Dynamic

Cisco has predicted that 80% of all web traffic will be video by 2020. That’s a lot of video! Yet this impressive figure doesn’t reveal whether those videos and motion graphics are really being watched with attention, from beginning to end. What's more, we can’t infer from this stat alone whether…

Lucy ToddSeptember 6, 2019

Data Visualization Infographics

5 Data Visualization Mistakes Most Infographics Make

How many times have you seen a confusing graph or chart, and needed to read the details to understand what it meant? If you’re like us, plenty of times! Or how about the times when you don’t even have a graph or chart to reference, leaving you with only a…

Lucy ToddSeptember 5, 2019

visual agency blog header showing abstract data visualizations

Data Visualization Design Tips

5 Essentials for a Great Data Visualization Portfolio: Tips for Designers & Marketers

Maybe you’re a marketer looking for the right visual communication agency. Or maybe you’re one of the many designers today who are looking to build their portfolio in data visualization and visual communication. Whatever the case may be, there are a few common mistakes that many such portfolios make. Avoiding…

Erin McCoySeptember 4, 2019

Illustration of a presentation with a killer slide deck

Presentation & Slide Deck Design Visual Communication

5 Ways to Design a Killer Slide Deck

Your next conference appearance or internal presentation is coming up, and if you want to keep your audience engaged, you’ll need a presentation design with striking visuals that enhance your message. To create a killer slide deck that gets your audience talking, follow these 5 guidelines. 1. Simplicity is key. …

Sheridan PrinceSeptember 3, 2019

Icons and illustrations about visual communication

Visual Communication Visual Communication Strategies Visual Marketing Strategy

How Visual Communication Skills Training Can Boost Your Bottom Line

Much of the buzz around content marketing relates to how sound visual communication strategies can impact and influence your target audiences. But it can also help you reach internal audiences. Imagine improving the impact of your big presentation to the executive team. Next, picture amping up your training sessions for…

Lucy ToddAugust 29, 2019