Blog

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Data Visualization Killer Visual Strategies News & Updates

Upcoming Webinar Explains How to Create Compelling, Effective Data Visualization

No matter what business you’re in, data visualization can help you tell effective and engaging stories. In fact, pairing text with images improves comprehension by 89%! So whether you partner with a design agency to create your data visualizations or simply hope to learn more about the importance of accuracy…

Lucy ToddJanuary 23, 2020

Blog illustration showing infographic elements from a design agency

Killer Visual Strategies News & Updates

Finding the Right Infographic Design Agency

If you’ve done a quick online search, you know that an infographic design agency has a similar yet distinct set of skills apart from other design agencies. In fact, you may be wondering how to choose the right one. This post will help you find the right agency for your…

Sheridan PrinceJanuary 21, 2020

Branding, Rebranding, & Brand Development Content Creation Strategy Killer Visual Strategies News & Updates

4 Signs It’s Time to Throw Your Brand Book out the Window

Many marketing departments live and die by their brand book. After all, it provides an essential guide to how all your visual assets should look and what they should seek to communicate. But sometimes a brand book isn’t enough. Maybe the design doesn’t quite fit a particular campaign, or perhaps…

Erin McCoyJanuary 16, 2020

Illustration of computer showing a play button for animated video or motion graphics surrounded by data visualization elements

Motion Graphics Video Marketing

5 Ways Motion Graphic Design Can Transform Your Live-Action Video

Video is an incredibly powerful medium for sharing your message with your audience. But you probably already knew that. After all, 87% of businesses now use video as a marketing tool. When it comes time to work on their next marketing video, though, brands often don’t know where to start.…

Kameron WalshJanuary 15, 2020

Killer Visual Strategies News & Updates

Print Design 101: 5 Unique Solutions for Brochures, Posters and Beyond

In a marketing world that sometimes seems dominated by digital content, print can still hold its own. In fact, print design can be refreshing for viewers who are used to seeing digital content everywhere they turn. While digital overload can dilute the impact of a design, a unique printed piece…

Sheridan PrinceJanuary 10, 2020

Illustration of desktop computer showing icons related to motion graphics

Content Marketing Strategy Killer Visual Strategies News & Updates Motion Graphics Video Marketing

How to Harness the Power of GIFs in Your Visual Content Strategy

GIFs have become a staple vehicle for memes and funny online content. (To get specific, many platforms actually work with the .mp4 file format rather than .gif, but any shortform video is commonly referred to as a GIF, regardless of file format). But their strengths extend further than looping scenes…

Eric TraJanuary 8, 2020

megaphone showing different types of conference collateral

Visual Marketing Strategy

An Essential Guide to Your Visual Marketing Strategy in 2020

As we dive into 2020, audiences want information that’s catered to them. They want it to be quick to the point, dynamic and exciting to watch, and shareable. They want messaging that feels created especially for them. And they want content that appears in multiple mediums. To stand up to…

Lucy ToddJanuary 7, 2020

Visual communication illustration design with eye and icons

Presentation & Slide Deck Design

Why to Hire an Infographic Designer to Create Your Next Presentation

It seems like technology has made presentation design a simple task. Today’s tools offer templates, suggestions, libraries of stock imagery, and more. So in theory, all you need to do is add your content, make a few clicks, and voilà! But if it were that simple, wouldn’t your boss have…

Lucy ToddDecember 19, 2019

Computer illustration showing interactive infographic content

Interactive Content

Widgets, Maps, & Sites: A Complete Guide to Interactive Content

Since 2000, the time we spend online has nearly tripled. Americans now spend 23.6 hours per week on the internet, according to the MIT Technology Review — totaling about one-seventh of our lives. Other estimates have us spending nearly 47 hours a week online. Whichever study is most accurate, one…

Erin McCoyDecember 18, 2019

Data Visualization

How Effective Data Visualization Can Improve Your Business

A stunning 98% of companies use data to drive better customer experiences. But that doesn’t always mean they’re using that data — and corresponding data visualization — in an effective way. Numbers can be powerful, but only high-quality information visualization and design can help us draw meaningful conclusions from the data…

Erin McCoyDecember 12, 2019

Infographics

Off the Charts: When Infographics Are More Than Just Data Visualization

You can use infographics to quickly share knowledge. There are a few ways to do this. You can present just the facts in your infographic with data visualization, icons, and illustrations. Or, you can craft a defined story and clear conclusion. When planning for an infographic, a design service typically…

Lucy ToddDecember 10, 2019

Annual Reports

Visualize Your Financial Report: Infographic Solutions for Your Brand

Your financial data tells a unique story. It reveals insights about your business performance and growth. And now that many companies are entering financial report season, you may be thinking about how you want to show and share that data — in an infographic, an interactive landing page, a white…

Sheridan PrinceDecember 5, 2019

Content Marketing Strategy Infographics

3 Ways to Use Infographics on Your Blog

A blog is an essential tool for any brand. It’s the place you build your thought leadership, offer value to customers and potential customers, and cultivate your audience’s trust in your brand. But many blog posts fall short when it comes to truly engaging your audience — and that’s where…

Erin McCoyNovember 14, 2019

Design Tips Motion Graphics Video Marketing

6 Ways to Create a Dynamic Motion Graphic

Whether you’re creating your first motion graphic or looking for new ways to elevate your video marketing output, it’s not easy to know which design decisions will set your motion graphic up for high engagement and measurable success. After all, the right elements and techniques can take your motion graphic…

Sheridan PrinceNovember 13, 2019

Branding, Rebranding, & Brand Development Visual Strategy

7 Elements Every Brand Book Needs

When you think of brand guidelines, you probably think of the basics: fonts, colors, guidelines for logo usage, and more. But creating a fully robust brand book involves the development of design guidelines that anticipate a wide range of potential use cases. What are your default icon and illustration styles?…

Lucy ToddNovember 7, 2019

Annual Reports Design Tips Infographics Poster, Brochure, & Print Design Visual Communication Visual Storytelling

The 8 Best Strategies for Designing Annual Reports

Every annual report is a chance to share what sets your company apart. But the way in which companies are choosing to present their reports is changing. Today’s best annual reports incorporate elements of infographic-inspired design, including data visualizations, illustrations, and icons. They lean on visual content to communicate their…

Sheridan PrinceNovember 5, 2019

Content Marketing Strategy Infographics Visual Marketing Strategy

The Value of Infographics for Marketers in 2020

Most marketers probably remember the golden age of infographics. About a decade ago, it seemed that every company or design agency out there was using infographics as part of their marketing efforts. They were flooding our social channels, our inboxes, and our news feeds. At the time, the value of…

Erin McCoyOctober 31, 2019

Content Marketing Strategy Design Tips Motion Graphics

Motion Graphics: A Complete Guide for Marketers & Brand Leaders

By 2022, 82% of all internet traffic will be comprised of video views, according to Cisco, a multinational telecommunications technology company. Sure, some of these are bound to be Snaps between friends or Facebook videos of that new puppy. But many of them will be content marketing videos, aimed at…

Lucy ToddOctober 29, 2019

SIC recap header showing collage of illustrations and black and white photos

Interactive Content Killer Visual Strategies News & Updates

Seattle Interactive Conference Recap

The Seattle Interactive Conference is a yearly meeting of creative and marketing minds that takes place in downtown Seattle. SIC celebrates Seattle’s innovators working “at the intersection of technology, creativity and commerce.” The two-day event is designed to inspire connection and collaboration and fuel future projects. This was my first…

Lauren CunninghamOctober 24, 2019

Audience Insights & Strategy Branding, Rebranding, & Brand Development

Brand Strategy: How to Develop a Brand Activation Plan

This post was originally created by our partners at Kelton. Read on to learn more about driving a successful brand activation strategy. Insights are only as good as the ideas they inspire, the decisions they inform, and the momentum they build. Here's how to create a brand activation plan that…

Eric TraOctober 22, 2019

Data Visualization Design Tips Infographics

10 Infographics That Feature Eye-Catching Data Visualization

Effective data visualization is the primary building block of almost all great infographics. But it’s not the only element an infographic can include. From illustrations and photographs to icons and timelines, infographics have a wealth of resources at their disposal when it comes time to tell a story. (Still not…

Erin McCoyOctober 17, 2019

Visual communication in the workplace and company updates

Company Culture & Teambuilding Project Management Visual Communication

How Visual Communication in the Workplace Can Transform Your Company

Companies that excel at design outperform average industry growth by as much as 2 to 1, according to a report by McKinsey & Company. But did you know that the visual communication strategies you use to capture external audiences can also transform your company from the inside out? Effective communication…

Sheridan PrinceOctober 15, 2019

Illustrations of the tools of an infograpic designer: ideas, pens, paintbrushes, computer screen, notebook, and more

Design Tips Infographics Killer Employee Spotlight

Crafting the Perfect Infographic: Designer Q&A

What does it take to create an infographic that’s aesthetically pleasing, factually sound, and engaging enough for viewers to walk away having learned something? The answer is complex. Developing the “perfect” infographic for your brand’s unique needs generally requires the help of a specialized design agency — and from marketing…

Lucy ToddOctober 10, 2019

Infographics Design Visual Communication

Content Creation Strategy Design Tips Infographics Motion Graphics

6 Infographic and Motion Design Styles We Love

The universe of visual content just keeps expanding. With a huge variety of design styles for brands to choose from, the key is to work with your agency partner to pick a style that fits the goal that you want to achieve with your infographic, motion graphic, or other piece…

Sheridan PrinceOctober 8, 2019

Content Marketing Strategy Interactive Content

The 12 Best Types of Interactive Content for Higher Engagement: Infographics, Widgets, & More

We’re living in a golden age of quality content. This means that consumers can afford to be picky when it comes to deciding what content to pay attention to and what to ignore. And among the best types of content for keeping them engaged are interactive infographics. In a world…

Erin McCoyOctober 3, 2019

Motion Graphics

Making the Most of Your Motion Graphic: How to Identify What Your Company Needs

Motion graphics are an increasingly important part of a marketing strategy for any company. In fact, 87% of businesses are using video in their marketing strategies — a 6-point increase compared to 2018. If you’ve identified that a video can support your organization’s needs, make sure it has the features…

Abi PollokoffOctober 1, 2019

Icons of design tools for infographics, presentation design, and other forms of visual communication

Design Tips Presentation & Slide Deck Design

3 Great Infographics-Inspired Techniques for Presentation Design

“This presentation needs some work.” Whether you heard this from your boss, your colleagues, your new infographic design company, or yourself, you know it’s true. You rely on long blocks of text. You’ve included clip art and stock photos. You even use headers from several different presentations and cropped sections…

Lucy ToddSeptember 26, 2019

Branding, Rebranding, & Brand Development Content Marketing Strategy Visual Strategy

7 Questions to Ask When Developing a Visual Strategy for Your Marketing Campaign

Visual strategy encompasses the creative and analytic decisions that inform any visual expression of a brand. Developing an effective visual strategy will be essential to the success of your next content marketing campaign, because it will ensure all the visual assets that comprise that campaign remain true to your goals…

Josh MilesSeptember 24, 2019

Killer Visual Strategies News & Updates Visual Campaigns Visual Communication

Upcoming Webinar: Visual Campaign and Visual Communication Strategies for Beginners

What’s the difference between a collection of visual content and a visual campaign? The former can be achieved without a solid plan in place. But the latter is only achieved when your marketing team is versed in essential visual communication strategies, and applies those best practices toward the creation of…

Sheridan PrinceSeptember 23, 2019

Content Marketing Strategy

How to make GIFs a part of your content strategy

GIFs have become a staple vehicle for memes and funny online content. But their strengths extend further than looping scenes of your favorite TV shows or cat videos. GIFs are a great way to drive engagement because they present information in a more dynamic presentation than can be experienced through…

Eric TraSeptember 20, 2019