Why Your Employees Need Visual Communication Skills Training

Visual communication skills training illustration with eye

When it comes to internal communications at any organization, it’s essential to change with the times. As new types of resources and technology become available, companies have started using online and video training modules. Over the years, employees have switched from fax to email to chat apps. All of these changes have been in response to evolving employee expectations regarding how their organizations should be communicating with them. But one fundamental skill has emerged that few companies are training their employees in: visual communication skills. 

How Visual Communication Powers the World

In a digital-first world, visual communication already dominates almost every interaction we have. Video and motion graphics drive the majority of web traffic. We use visual interactive media for everything from doing our taxes to estimating our mortgage on a house. And video calls and webinars have become more essential resources than ever.

If we’re using visual communication in our daily lives, why shouldn’t we be using it at work? In fact, it’s likely most people already are. Whether we’re exchanging emojis over chat or sharing a visual annual report in the form of a PDF, presentation, or interactive landing page, we’re finding new, visual ways to connect all the time. 

But are we communicating well? That’s a whole different question. 

Why Visual Communication Skills Training?

Just because your employees are communicating visually on a regular basis doesn’t mean they’re doing so effectively. And this poses a problem. A lack of fluency in visual communication can lead to misunderstandings, conflict, and even problems with business operations. 

For example, imagine an employee chooses to include data visualizations in their annual report. Your team will reference these data visualizations to recognize trends and patterns, and even to make key business decisions. If the graph is not visualized accurately, however, you could be making decisions based on the wrong information. What’s more, it’s quite possible this could happen: data visualization mistakes are common. 

Considering that most of your employees are probably using visual communication every day, it’s well worth your while to train them in how to be the most effective in this practice. Visual communication skills training won’t just prevent mistakes, it may help your team discover new ideas and new possibilities. Just as great data visualization can help you understand your business better, strong visual employee onboarding and training can help them retain more information and increase productivity.

Where to Find Visual Communication Skills Training Resources

For a custom-designed training course for your organization, look no further than Killer Visual Strategies CEO and founder Amy Balliett. Amy’s corporate guest speaking is informed by more than 200 conference presentations around the globe at events such as SXSW, Adobe MAX, and SMX Advanced. What’s more, Amy literally wrote the book on visual communication — a book that was Amazon’s #1 new release in communication and business communication. Amy’s visual communication skills training can open up new possibilities for your organization. Reach out to us if you’d like to learn more. 

Curious what visual communication can do for you?

Erin McCoy

Author Erin McCoy

Erin McCoy is director of content marketing and public relations at Killer Visual Strategies. She earned her BA in Spanish with minors in French and Russian, and holds 2 master’s degrees from the University of Washington: an MFA in creative writing and an MA in Hispanic literature. She has won nearly 2 dozen awards in photojournalism, and has dedicated those skills to boosting Killer’s brand recognition and thought leadership in visual communication. Since Erin took on her marketing/PR role, Killer has been named a member of the Inc. 5000 for 4 years in a row; has been featured in such publications as Inc., Forbes, Mashable, and the Huffington Post; and has been invited to present at such conferences as SXSW and SMX Advanced.

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