In March of this year, members of the Killer Infographics team attended SXSW for the very first time. Held every year in Austin, Texas, SXSW is one of the premier events for music, film, and technology. For the 2015 conference, we had the privilege of working directly with the SXSW staff to design a poster-sized guide for attendees and a series of mini infographics for the Interactive portion of the program. After months of designing, we were excited to head to Austin to learn, engage with clients, and stand behind our work.
Being a bootstrapped startup, simply attending SXSW was always a goal of ours, but now we’re hoping to take things to the next level by presenting in 2016. In the interactive portion of the conference, selected companies and industry luminaries have the opportunity to present and lead sessions on a particular topic within their field. As an agency dedicated to visual communication, we are very excited to offer up 2 related sessions that will educate and empower our audience — but nothing is set in stone yet. We need your help to bring these sessions to the 2016 conference. Public voting is an extremely important component of the session selection process, so we are asking for your vote.
Our two sessions focus on using visual communication to grow your brand, captivate your audience, and impact change. Below is a breakdown of each session. If either intrigues you, please click on the link to vote to help us bring these topics to SXSW 2016.
Hacking the Visual Communication Revolution
In a world where customers are more visually engaged than ever, Killer Infographics co-founders Amy Balliett and Nick Grant will share essentials of successful visual communication honed over 5 years at the forefront of this growing industry. You know your audience is hungry to engage with visual content on every platform. It’s no wonder, then, that an entire industry is developing around visual communication — and it’s growing fast. Balliett and Grant will define this dynamic new industry and explain how marketers, advertisers, and Fortune 500s are adapting their messaging to reach an ever-broader audience with smart visual communication strategies.
Learn about the psychology behind communicating visually and how our innate need for visuals has created this new and evolving industry. The duo will discuss trends of the past, present, and future while walking you through some of the most successful visual campaigns. You will leave with a greater understanding of what works and what doesn’t when creating a visual content strategy, tips to ensure success, and tools to stay ahead of trends.
Harnessing Visual Communication for Social Good
Visual communication isn’t just for marketers; it’s a medium that impacts positive change. Nonprofits, government agencies, and educational institutions have the power to harness visual tools that will change minds and inspire action — they just need to know how to do it. We are extremely proud of our 5 years of work for these industries. We have donated over $600,000 in services to nonprofits in need while also offering deep discounts to the public sector. We do this because the right visual campaigns deliver compelling arguments in support of any cause, engage audiences across demographics, and encourage action.
In this session, Killer Infographics co-founder and CEO Amy Balliett will share the needs, solutions, and impact of these campaigns. She will define the key components of a successful visual strategy, outline the differences between for-profit and nonprofit solutions, and discuss methods to start a social movement with heavy-hitting visual design. Visual communication, when executed correctly, can be a powerful tool. In this session, Balliett will focus on putting that tool in the right hands for social good and positive change.
If you’ve attended any conference in the past, you know that having the right speaker is just as important as picking the right topic. This is why we chose our co-founders to present these sessions. Both Balliett and Grant are seasoned public speakers, having each presented at AdobeMAX every year since 2013 and SXSW V2V this past month. Grant, our co-founder and Chief Revenue Officer, is an active mentor at the San Luis Obispo accelerator HotHouse and spends his days presenting to clients of all sizes. Balliett teaches a quarterly class on infographic design at Seattle’s School of Visual Concepts and has spoken on the topic of visual communication at dozens of conferences including the Seattle Interactive Conference, the Global Street Paper Summit, CommLeads Summit, and even at a TEDx event. Beyond their speaking experience, it doesn’t hurt to have a team of presentation designers at the ready to ensure powerful visuals throughout the session.
No matter what, many members of the Killer team will be attending SXSW in 2016. If you’re attending, please find us while we’re there. We’ll have more than a few surprises up our sleeves, and we hope to add speaking to the list!