The vast majority of all web traffic is dedicated to video, making it one of the most powerful modes of communication today. But just as this medium grows ever more popular, our audiences’ standards are increasing too. Today’s most successful brands know that quality is key when it comes to visual marketing, and that the best motion graphics and videos out there are often produced by studios that specialize in visual communication design.
In a free webinar on Tuesday, April 7, Killer Visual Strategies founder and CEO Amy Balliett will team up with Killer’s chief creative officer, Josh Miles, to explain how to produce motion graphics and videos that will truly awe and engage your audience.
While a poorly made video can make a bad impression — or no impression at all — the best motion graphics can boost your conversion rates by up to 80%. No matter what industry they’re in, webinar attendees will learn how to make this happen for their own companies.
What You’ll Learn from This Webinar
No webinar is worth your time unless you’re going to walk away with actionable strategies for making business improvements right away. Our webinar on April 7 is designed to teach you the following:
- How to identify the key elements of a high-quality motion graphic, and avoid common mistakes.
- How to define your goals, identify your target audience, and use these to drive your visual strategy.
- Ways to find the right design style, custom music, and sound design approach for your brand or campaign.
- How to build a cross-channel motion graphic promotion strategy.
- How to find the best motion graphics design studio for your needs.
Why Visual Communication Design?
It may seem like hiring any animation agency or motion design studio would be the right choice for a brand looking to produce better videos. But there’s a difference between someone who’s trained as a graphic designer and someone who’s trained as a visual communication designer.
Visual communication isn’t just about creating beautiful designs — though that’s certainly part of the picture. People who are visual communicators are also trained in the accurate and compelling arrangement of information. And this is key.
Whether you want to share important data visualization or tell a story, high-quality visual communication puts your goals and your message first. Traditional graphic designers, though, may prioritize aesthetics above all else.
The Best Motion Graphic Designs Produced by Our Seattle Studio
So you know you need a motion graphic, live-action video, or video with animation overlay. (Not sure what the difference is? Our complete motion graphic guide can help.) But if you’re still not sure what solution is right for you, you have a few options.
First, you can explore our extensive motion graphics portfolio to find styles and approaches that seem like a good fit for your brand.
Second, you can work with a visual strategy agency. These agencies specialize in making recommendations based on your needs, your goals, and your target audience.
Finally, don’t forget to attend our webinar at 10 a.m. PDT / 1 p.m. EST on Tuesday, April 7, to learn how to make your next video or motion graphic more engaging and more effective for your brand.