While attending SXSW this year, my Creative Director and I attended a session entitled “The Rise of the Visual Strategist.” Led by Dennis Keeley and Peter Krogh, this was by far one of the most interesting sessions on the Interactive track. Both Keeley and Krogh are experts in the world of visual content and discussed how visual language has become the expected mode of communication among younger generations. Given their experience, I met up with them after the session and asked if they would be willing to be a part of our Visual Minute campaign. The next day I had the privilege of interviewing Dennis Keeley, Chair of the Photography and Imaging Department of the Art Center College of Design. Checkout his answer to our question “What makes visual content worth paying attention to” in this week’s Visual Minute and watch for Peter’s response in a few weeks.
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More posts by Amy Balliett
Author Amy Balliett
A Cleveland native, Amy Balliett moved to Seattle in 2004 to take in the scenes of the Pacific Northwest for “a few years.” Now with permanent roots in the city, she still prides herself on her Cleveland roots and rustbelt work ethic. She owned her first company, a candy store and ice cream parlor, at the age of 17 before heading off for college. She subsequently built a successful career in SEO and marketing, and has headed up SEO at several companies. In 2009, she partnered with Nick Grant to build lead-gen-based websites, but in the fall of 2010, the business pivoted to an entirely new model: infographic design. In the years since, as CEO of Killer Infographics she has helped the company become an industry leader, driving visual communication campaigns for nonprofits and Fortune500 clients including Microsoft, Boeing, Adobe, Nikon, Starbucks, the National Endowment for the Arts, the United Nations, and more.