You already know that visual content is hugely engaging in a marketing context. Audiences can’t get enough of videos, interactive experiences, GIFs, and more, and marketers who have committed to producing more high-quality visual content have consistently seen a boost in shares, follows, leads, and conversions.
But since consumers respond to visual communication as positively as they do, doesn’t it follow that they would appreciate it in all aspects of their life, including at work? Today’s organizations can adopt visual communication across all internal and external channels — boosting engagement and retention along the way — by implementing the Visual-First Method.
A new Killer Infographics ebook, just launched at SXSW 2019, explains how to use the Visual-First Method to transform your organization. It outlines a 3-step process for creating buy-in across departments, preparing for an organization-wide shift, and putting visuals first in every project you undertake.
Why Organizations Need the Visual-First Method
The Visual-First Method is a systematic approach to shifting company culture and equipping organizations to connect and thrive in a world that demands quality visual content.
It’s no longer enough to value visual communication in the marketing department and ignore it in every other part of your business. When you’re giving a presentation, you want to both communicate your ideas clearly (without badly designed, text-heavy slides) and engage your audience. Likewise, when your employees are being trained in new skills, you want to keep their attention and ensure their retention of these new concepts.
Text paired with images is proven to improve comprehension by up to 89%, compared to text-only content. That’s a huge improvement with the potential to save organizations thousands — even millions — of dollars.
In the realm of training alone, businesses lose $13.5 million for every 1,000 employees to ineffective training every year. That’s because, on average, employees lose 90% of their new skills within 1 year of acquiring them. If you use visual content to improve the quality of your training, you can increase retention, reduce skill loss, and improve your bottom line.
These are just a few reasons why visual communication can improve operational efficiency, information retention, and collective growth in every department.
What You’ll Learn in Our Latest eBook
Our brand-new ebook, “The Visual-First Method: 3 Steps for Producing Quality Visual Content, Every Time,” is free to download and outlines a strategic process for convincing key stakeholders that an investment in visual communication will be good for your organization as a whole. Part of the process of building this buy-in is practicing what you preach: using visual content from visually striking presentations to videos to ebooks (like Killer’s collection of ebooks) in your campaign to explain why people throughout your company should be communicating visually.
The next step is laying the groundwork for success. You’ll want to build a visual workbench that will help people throughout your organization create visual content quickly and at a lower cost without sacrificing quality.
Finally, when it comes to individuals projects and campaigns, the ebook explains how to let visuals drive your projects forward, rather than text.
Applying the Visual-First Method can change the way you communicate on a fundamental level, and it can transform organizations like yours. Learn how you can kick-start that transformation — check out the ebook today.