Much of the buzz around content marketing relates to how sound visual communication strategies can impact and influence your target audiences. But it can also help you reach internal audiences. Imagine improving the impact of your big presentation to the executive team. Next, picture amping up your training sessions for interns and new hires. You can do the same for your company-wide event posters and emails. Visual communication skills training puts these improvements within reach.
But what does this type of training look like? And how can you make sure it’s executed effectively? Let’s take a look at how to design communication training that will help your company operate more efficiently. With this approach, you can improve results across the board.
Why Visual Communication Skills Training Matters
The proof that visual content helps organizations streamline their business is already here. When it comes to internal uses for visual communication, one study found that, 3 days after an educational or training event, people remember:
- 10% of what they heard from an oral presentation
- 35% of what they learned from a visual presentation
- 65% of what they learned from a visual and oral presentation
This doesn’t just mean that all of your internal training should be as visual as possible — including your training in visual communication skills, of course! It also means that most or all of your internal presentations should include visual elements. For example, if an annual update for your company board includes slides with data visualizations and illustrations, they’ll remember more of what you say later on. They’ll also be better able to act on that info for stronger business improvements.
Some 90% of employees’ new skills are lost within 1 year. Much of this is due to the fact that training was not visually driven. And the impact is stunning: ineffective training practices can cost an organization $13.5 million per 1,000 employees every year.
Visual training can cover any number of topics relevant to your business. But teaching your team how to use visual content can not only improve their exchanges with clients, but help them to better train and converse with their own teams, too. This can support both initial training and re-education alike.
In order to reap all the benefits of visual content, you need strategies to get your full company on board with prioritizing visuals in all communications, internal and external. This can be done via the Visual-First Method.
What Is the Visual-First Method, and How Can I Implement It?
The Visual-First Method is a system built to help companies adapt to the increasing demand for quality visual content. It provides strategies for organizations to communicate visually, both internally and externally, to succeed for the long-term. The goal is to first prepare your team to understand the importance of this means of communication. Further, you’ll equip and empower them to use it.
Your company-wide training on the virtues of visual communication is the very first step to implementing the Visual-First Method.
A culture shift can’t happen until employees understand why visual content is a vital mode of communication today. To do this, you can share info such as the stats in this blog post, using:
- Live presentations
- Brainstorming sessions
- LinkedIn Learning classes
- Dedicated training days
- Cross-department collaborations
To learn more, check out our complete ebook on the Visual-First Method. It explains how to create buy-in for change, plan your transition, and build a Visual-First Culture.
Need more data on why visual communication matters for businesses? This interactive microsite espouses the benefits.
How Can Visual Content Be Used Across My Organization?
Your onboarding for the Visual-First Method should expound on the types of visual content that your team members can use. That is to say, let them know all of the possibilities to get creative with deliverables such as:
- Annual reports
- Departmental reports
- Educational content
- Internal memos
- Marketing content
- Press releases
- Professional development
- Training materials
After this, it’s a matter of deciding whether you have an in-house team that you’d prefer to tackle your visual content, or if forming a relationship with a visual communication partner is the right move.
Whether one-on-one or for the benefit of your whole organization, visual communication skills training prepares your business for a visual world. Your team should walk away understanding why visual content is critical to all your brand’s communication strategies. Above all, they’ll know how to generate buy-in across their own teams and begin living the Visual-First Method for the benefit of colleagues and customers alike.
There’s certainly no doubt that this type of training will take considerable planning. To learn more about possible topics that you could address in your training sessions — or to learn about the possibilities of bringing in outside help for these trainings — check out this page about speaking and skills training topics regarding the merits of effective visual communication.