Breaking into the world of visual communication isn’t always easy. If you don’t have a trusted partner or team, prioritizing quantity over quality is an easy trap for your content strategy to fall into. After all, isn’t low-quality visual content better than none at all?
Actually, we don’t think so.
Join us for an upcoming webinar on Tuesday, June 25, 2019, at 10 a.m. PDT / 1 p.m. EDT as Killer Infographics co-founder and CEO Amy Balliett explains how visual communication can make or break your content strategy. If you’re looking to incorporate more visual communication into your marketing materials or internal communications, this is the webinar for you.
Ways to Boost Your Content Strategy
As Amy will explain, visual content can help businesses grow revenue 49% faster, according to Aberdeen Research. However, the key word in this stat is “can.” Visuals don’t automatically generate success. There’s a significant amount of strategy, talent, and time required to produce the right visuals for the job.
Why not just use any imagery? The webinar will share plenty of data and reasoning on this. For example, custom designs have been shown to be 7x more likely to convert when compared to stock imagery. However, over 1 in 3 marketers still uses stock photos in their content.
Amy will cover this in more depth while also identifying the 6 rules of visual communication. Here’s a sneak peek: choose quality over quantity! She’ll also share her predictions for the future of visual communication in our increasingly visual world, and common mistakes to avoid when producing visual content. Some mistakes we often see and work to help our clients avoid center around the choice of imagery and data visualization. Stock imagery, irrelevant visuals, or imagery that doesn’t add anything to the story are all to be avoided. Likewise, using unnecessarily complex or contrived approaches to data visualization can leave viewers more confused than informed.
The key insights in this webinar will give you actionable strategies for improving your visual content marketing and avoiding common pitfalls. You’ll also walk away prepared to apply the visual communication best practices that you’ve learned throughout your own content strategy. For a look into how to apply these strategies, check out our free ebook, “The Visual-First Method: 3 Steps for Producing Quality Visual Content, Every Time.”
And don’t skip out early! At the end of the webinar is a Q&A session where attendees can ask Amy anything they like about visual communication or Killer Infographics. We look forward to hosting you on the 25th!