Whitepapers used to be text-heavy documents that were only read by a few people. Now, organizations are using them as marketing tools — but they’re only as powerful as they are engaging.
That’s why companies are opting to create visual whitepapers. These documents include everything from data visualizations to illustrations to icons. The goal is to keep viewers’ attention longer and encourage sharing. And when the visual content is custom-created for the topic at hand, the results can be impressive. Organizations are seeing similar success with their annual reports and financial reports.
Here are some strategies for developing whitepapers that drive both engagement and conversions for your company — no matter what industry you’re in.