Why Every Marketing Campaign Needs a Visual Language

What is a visual language, and how can it drive the success of your next marketing campaign? A visual language is a tactical deployment of your brand’s visual identity. But it’s not just another term for brand guidelines.

A visual language is created for a specific visual campaign, product, audience, or initiative with specific goals in mind. While it’s likely to incorporate many elements of your brand identity, it may include additional visual direction designed to help you achieve your campaign’s particular goals. It will also help you save time and money by clearly defining visual direction before design begins.

Long story short, if you want to meet and exceed specific benchmarks, a visual language is a must. Explore the articles below to learn how to make a one that works for your objectives.

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