Developing a Visual Brand Identity | Killer Visual Strategies

Every brand needs a clearly defined visual identity. This helps ensure that all the visual content you create has a consistent look and feel. Such consistency will, in turn, make your brand more instantly recognizable across every channel. But how can you ensure that the visual identity you develop is designed to achieve your goals and appeal to your target audience? Explore these articles to discover how to develop a successful visual identity for your company.

Erin McCoy In Branding, Rebranding, & Brand Development

3 Signs It’s Time to Hire a Brand Identity Agency

The way that your brand presents itself to the world has everything to do with the success of your business. Today’s consumers — especially Gen Z, the largest generation at...

Eric Tra In Data Visualization, Killer Visual Strategies News & Updates, Visual Communication, Visual Strategy

What Does a Visual Communication Agency Do?

visual agency blog header showing abstract data visualizations

From annual reports to social media, any digital or print presence represents your company. Organizations of any age benefit from a brand that puts their best face forward — but...

Erin McCoy In Branding, Rebranding, & Brand Development, Visual Strategy

Visual Strategy Makeover: 5 Brands That Changed Their Approach

When your marketing campaign — or your brand as a whole — isn’t achieving your goals, the first factor to examine is your visual strategy. Why? Because 94% of first impressions are...