Many marketing departments focus the bulk of their efforts on producing and sharing high-quality content — especially visual content, which garners greater engagement and conversions. But not as many marketers...
Read More
From pharmaceutical companies to hospitals to insurers, today’s healthcare organizations spend record amounts in order to reach consumers. It can be frustrating when any marketing campaign falls short of its...
Read More
What goals do you have for your content marketing? Do you want to generate leads? Build brand awareness? Start conversations? While each of these goals require a unique set of...
Read More
The development of your content strategy is a process that’s unique to your organization. Every detail of it comes down to what you’re aiming to accomplish as a business, what...
Read More
Marketing a small business requires a unique skillset. You need to be able to create compelling content with a small team, and often, a small budget. But as challenging as...
Read MoreIn the COVID-19 era, audiences are living in digital spaces more than ever. This narrows the playing field for brands who are competing for their attention. In this overcrowded space,...
Read More
How will you measure the success of your next visual marketing effort? If you’re currently brainstorming for your next content campaign, examples that achieved concrete results can be a helpful...
Read MoreThere’s no question that digital marketing disruption is here. To help you navigate, the LRW Group collaborated on a five-part series that tackles the biggest challenges you’ll face during the coming...
Read More
We’re surrounded by quick and easy ways to produce and share video content. The “story” features on Instagram, Snapchat, and Facebook are used by individuals and businesses alike to share...
Read MoreWhen you’re trying to produce content that engages and delights, it’s hard to keep up with consumers’ expectations. It sometimes feels like they’re changing all the time as different types...
Read More
Any marketer worth their salt knows that visual content is essential to the success of any marketing campaign. A stunning 91% of online consumers have watched the explainer video for...
Read More
Setting up a booth at a conference or trade show is a big investment — on average, it can cost $100–$150 per square foot or $20,000 per exhibition. The advantage,...
Read More
Data Visualization Vs. Infographics While infographics and data visualization are terms for content used to convey information visually, there are specific uses and best practices for each medium. This post...
Read More
