With the Internet full of online content, it can be hard to tell which pieces gain the most traction with your audience. The world-wide web is full of articles and...
Read More
Effective visual communication relays information using a variety of different techniques. Besides integrating content with your design, it’s key that your design elements — including illustrations, icons or symbols, and...
Read More
Sharing Your Motion Graphic One third of all online activity is spent watching video, so it’s no big surprise that the form impacts consumer-driven fields, including marketing. 64% of users...
Read More
For the fourth year in a row, Killer Infographics will be heading to Adobe MAX to learn about the latest innovations in design, catch up with colleagues, and present a new session about...
Read More
If you’ve seen the 1949 movie The Wizard of Oz, the experience of Dorothy’s transition from black-and-white Kansan fields to technicolor Oz feels miraculous. While it took Dorothy a tornado...
Read More
The Seattle Interactive Conference gathers entrepreneurs, developers, and online business professionals to network and stay up to date on industry happenings. Each year, an advisory board of twenty-eight industry leaders...
Read More
Whether it be the release of a product/service or the launch of a new brand, marketing campaigns are a great solution for getting the word out. From social media to...
Read More
The process for conceiving, designing, and producing an infographic can seem overwhelming. With a team at your side, however, the process should work to align your goals with your finished...
Read More
There’s no doubt that storytelling is a fantastic vehicle for information. Similarly, visuals are a great way to convey meaning (in most cases faster than text!). Combining the 2 can...
Read More
Debbie Millman is our next guest for this week’s Visual Minute. Debbie joins us as the CEO of Sterling Brands, Chair of SVC’s Masters in Branding, and host of the Design Matters podcast, making her a well-rounded authority toward the intricacies of what makes visual content stand out from the crowd. Check out Debbie’s response and stay up to date on the Visual Minute as we continue the series next week.
Shama Hyder, CEO of Marketing Zen and author of recently published Momentum: How to Propel your Marketing and Transform your brand in the Digital Age, joins us for this week’s Visual Minute. From small business and nonprofits to publicly-held Fortune 500 companies, Shama and the Zen Marketing team have helped numerous organizations build and implement successful digital marketing strategies, which is why we thought it necessary to track her down at this year’s SXSW and discuss…
Laura Feinstein is always coming across new and creative ways in which visual content is used to connect and inspire audiences. As the Head of Fusion’s Social Stories, she offers an expressive approach toward visual content and its role in the world of news and media in this week’s Visual Minute. Check out her response and stay up to date on the Visual Minute as we continue the series next week with acclaimed photographer and author…
Interactive content can engage users more than text, photos, and video alone. Well-crafted interactive content gives users an opportunity to engage with your brand in a unique and lasting way,...
Read MoreJeremy Lasky is the co-founder of Perception, one of today’s most innovative motion graphic studios. His work spans across several industries, including film where he helped create the digital brand and gadgetry used by Tony Stark throughout the Marvel blockbuster Iron Man 2. Jeremy and his friend were kind enough to share a few words of wisdom on the importance of visual content in this week’s Visual Minute.
Prominent blogger and writer Rebecca Lynn joins us for this week’s visual minute. Rebecca has utilized visual content to help bring context to her writing for several years, so we wanted to get her thoughts on the importance of visual aid to creative writing. Stay tuned for next week’s visual minute and don’t forget to check out the whole Visual Minute series here.
There are several factors at play when deciding whether to use a DIY platform or procure the services of a design agency. Though both provide a unique service that claims...
Read MoreDuarte, Inc. CEO, Nancy Duarte, has dedidcated years helping people turn their ideas into stories through presentation media. Check out this week’s visual minute as Nancy provides some great insight on how visual content can help develop mutual understanding and collaboration between two parties. Stay tuned for next week’s visual minute and stay up to date on the whole Visual Minute series here.
With over 20 years of digital design experience spanning a myriad of industries, IBM’s Design Practice Lead Greg Storey is a walking encyclopedia when it comes to applications of visual communication. We were fortunate enough to steal some of Greg’s time at this year’s SXSW and pick his brain on the role visual content plays in attention economics. Hear what Greg has to say above and stay up-to-date on the full Visual Minute series.
Marshall Kirkpatrick, co-founder of Little Bird, knows a thing or two about what it takes to develop a memorable online presence. He was kind enough to sit down with us to share his expertise and thoughts on how visual content can open up new meaning and accessibility for audiences in this week’s Visual Minute. Don’t forget to follow the full Visual Minute series as we interview a new influencer each week!
Change evangelist and master of all things social media, Brian Fanzo, joins us in this week’s Visual Minute. Having built a successful career around helping people and businesses connect with audiences through technology, Brian provides a unique perspective on visual communication’s role in providing authentic experiences. Hear what Brian has to say and stay up-to-date on the full Visual Minute series here.
Having spent the past few decades as a serial brand ambassador, author and globe trotting speaker, Guy Kawasaki has become a wealth of knowledge in the fields of marketing, innovation and entrepreneurship. In recent years, he has added Chief Evangelist of Canva, an online graphic design tool, and board of trustees of the Wikimedia Foundation to his resume. This is why we thought it necessary to trap Guy in a corner and get his thoughts on the importance…
While attending SXSW this year, my Creative Director and I attended a session entitled “The Rise of the Visual Strategist.” Led by Dennis Keeley and Peter Krogh, this was by far one of the most interesting sessions on the Interactive track. Both Keeley and Krogh are experts in the world of visual content and discussed how visual language has become the expected mode of communication among younger generations. Given their experience, I met up with them after…
Creative people are often asked, “Where do you find your inspiration?” Some people are inspired by nature or the beauty of geometry. However, sometimes what is most helpful for generating...
Read More
According to ComScore research, 60% of our digital media consumption is now taking place on mobile devices, which basically means there’s a high probability that your content is popping up...
Read More
Memory — our way of encoding, storing, and retrieving information — is a complicated thing. Short term vs. long term, explicit vs. implicit, recall vs. recognition… there’s a lot involved....
Read More
“There is magic in graphs. The profile of a curve reveals in a flash a whole situation -- the life history of an epidemic, a panic, or an era of...
Read More
Ineffective data visualization inevitably leads to 1 of 2 outcomes — your audience either has to work unnecessarily hard to understand what you’re trying to say, or else they simply...
Read More
As a marketer, it’s important to stay on top of evolving trends in online customer acquisition. But which ones are going to last and which ones are going to be...
Read More
As the economy fluctuates, living expenses often follow suit. According to the Department of Labor via Marketwatch, rent price increases have been outpacing increases to the rest of the consumer...
Read More
The ways customers consume media are continually evolving, forcing us to constantly evolve our tactics for executing visual content as well. If we look at today’s hyper-connected environment, where gaining...
Read More
Developing a visual communication strategy isn’t unlike creating a standard online content strategy. You have the same basic foundation of demographic research, topic creation, developing voice and tone, and SEO...
Read More
Warmth. Coziness. Food coma. All of these terms can describe the satisfied feelings we experience after eating a delicious meal. When it comes to this time of year, a lot...
Read More
For years, our team at Killer has been a huge fan of Lynda.com because of the great design courses they provide. Last week, we pivoted from fan to participant with the launch of our first Lynda course: Infographics Fundamentals. This 5-part online class focuses on helping designers understand the basics of infographic design, allowing them to master the art and offer visual communication solutions to their own clients. The course begins with an explanation of the foundation of…
Motion graphic, explainer video, animated infographic—whatever the name, these short, animated videos are frequently found on landing pages and in email campaigns, ranging in quality from amateur to elegant. A quick Google search reveals the Internet is stocked with data supporting the value of video — how it increases engagement, boosts conversions, and drives social and search traffic. With the proliferation of video in digital marketing initiatives, it’s clear marketers have taken these studies…
“Web design is DEAD.” “All websites look the same.” “Apps killed the web.” If you’ve kept your ear to web design trends this past year, you may have heard some of these harsh sentiments. We’d like to discuss some of the reasons why these sentiments aren’t true, and how they are negatively affecting the current state of web design and development. Principles of Web Design Web design isn’t dead, and thankfully others agree. It’s easy…
In March of this year, members of the Killer Infographics team attended SXSW for the very first time. Held every year in Austin, Texas, SXSW is one of the premier events for music, film, and technology. For the 2015 conference, we had the privilege of working directly with the SXSW staff to design a poster-sized guide for attendees and a series of mini infographics for the Interactive portion of the program. After months of designing, we were excited…
The time is upon us. All around the country basketball fans are eagerly placing bets and filling out their brackets. The heat behind old school rivalries, not to mention regional rivalries, is at an all-time high. Even though March Madness is primarily a sporting event, there’s something fun for everyone… yes, even for design geeks. Sports fans everywhere proudly show their support by wearing the colors of their favorite teams (talk about brand loyalty). But beyond the colors and…
One of our favorite presentations at last year's SXSW V2V conference in Las Vegas was about building a startup community. Running your own company can be a lonely business — for...
Read More
