Tag

Visual Communication for Marketers | Killer Visual Strategies

Visual communication graphically represents information to efficiently and effectively create meaning. It can include everything from data visualization and illustration to icons and animation. But at its core, it’s designed to deliver a particular message, achieve a goal, and engage a specific audience.

A visual communication agency is a team that’s specially trained to represent data and information not just beautifully, but accurately. That’s where they differ from traditional graphic designers, who may create aesthetically pleasing work while failing to deliver your message.

The articles below explain how to make visual communication an essential tool in every department of your organization. From marketers to HR professionals, everyone needs to know how to deliver their message visually if they want people to remember and engage with the information they’re sharing.

illustrated desktop scene showing webinar and visual campaign elementsKiller Visual Strategies News & UpdatesVisual CampaignsVisual Communication

Upcoming Webinar: Visual Campaign and Visual Communication Strategies for Beginners

What’s the difference between a collection of visual content and a visual campaign? The former can be achieved without a solid plan in place. But the latter is only achieved when your marketing team is versed in essential visual communication strategies, and applies those best practices toward the creation of…
Sheridan Prince
September 23, 2019
Killer Visual Strategies Webinar PreviewKiller Visual Strategies News & UpdatesVisual CommunicationVisual Communication Strategies

Upcoming Webinar: How to Make Visual Communication Part of Your Content Strategy

Breaking into the world of visual communication isn’t always easy. If you don’t have a trusted partner or team, prioritizing quantity over quality is an easy trap for your content strategy to fall into. After all, isn’t low-quality visual content better than none at all? Actually, we don’t think so.…
Lucy Todd
June 13, 2019
Killer Infographics eBook Visual CommunicationAnnual ReportsCompany Culture & TeambuildingeBook DesignPresentation & Slide Deck DesignVisual Communication

The Visual-First Method: New eBook on How to Deploy Visual Content Across Your Organization

You already know that visual content is hugely engaging in a marketing context. Audiences can’t get enough of videos, interactive experiences, GIFs, and more, and marketers who have committed to producing more high-quality visual content have consistently seen a boost in shares, follows, leads, and conversions. But since consumers respond…
Erin McCoy
March 12, 2019
Complexities Clean Simple Communication DesignKiller Visual Strategies News & UpdatesVisual CommunicationVisual Communication Strategies

Communication Design: The Complexity of Simplicity

Complexity can be beautiful. The layers of an orchestral symphony, the delicate structure of a Victorian building, and the construction of a multi-course feast all require incredible nuance to achieve. But the time and effort required for seemingly “simpler” versions of these things — an understated melody, a minimalist home,…
Lucy Todd
October 23, 2018
content marketingContent Marketing StrategyInteractive ContentKiller Visual Strategies News & UpdatesVisual Communication

Visual Communication: The Future of Content Marketing

For anyone who’s ever needed to sell someone on the merits of visual communication — or wondered about the value of using it themselves — we’ve created an all-in-one resource to answer your questions with facts: a new microsite! “Visual Communication: The Future of Content Marketing” was created to share…
Lucy Todd
January 24, 2018
Making Your Data InteractiveInteractive ContentVisual Communication

Making Your Data Interactive

Whether static, animated, or interactive — or a campaign combining many deliverables across these mediums — each potential format that your visual content could take offers a different way to engage your audience. Your goals and content will determine what the right format will be. In this post we’ll look…
Lucy Todd
November 29, 2017
social change contentInfographicsKiller Visual Strategies News & UpdatesVisual CommunicationVisual Content in the Real World

Infographics for Social Change

Visual communication has been around for centuries — millennia, even, from cave paintings to hieroglyphics to today’s infographics. But how did infographics as we know them take shape? Many forms of infographic and data visualization emerged in the nineteenth century, as print and proliferation techniques developed. These pieces often were…
Abi Pollokoff
November 16, 2017
Lynda data visualization course headerContent Marketing StrategyKiller Visual Strategies News & UpdatesVisual Communication

Data Visualization Best Practices with Amy Balliett

Course description: Media and marketing efforts often rely on data visualizations to quickly prove a point. Successful data visualization helps clarify information by giving an overview of the implications of your research. But poorly designed visualizations can be misleading. Whether it's choosing the wrong charts or graphs, misinterpreting the data, or…
Eric Tra
August 8, 2017
Killer Infographics Bringing Visual Communication to LifeAugmented RealityKiller Employee SpotlightVirtual Reality Design & MarketingVisual CommunicationVisual Communication Strategies

Bringing Visual Communication to Life

Visual communication can break down barriers — whether that’s breaking linguistic barriers through use of universal imagery or exploding its very definition through the use of innovative new mediums. As an industry that is constantly growing, visual communication needs to adapt at a moment’s notice. In recent years, the introduction…
Lucy Todd
March 3, 2017
Killer Infographics Understanding Design FlowDesign TipsInfographics

Understanding Design Flow

Effective visual communication relays information using a variety of different techniques. Besides integrating content with your design, it’s key that your design elements — including illustrations, icons or symbols, and typography — also work together to create seamless, easily digestible visualizations of data and ideas. By using design flow to guide…
Abi Pollokoff
November 14, 2016