Visual campaigns can make an incredible impact. They can help launch your next product or service, strengthen your social media presence, drive traffic to your website, or boost brand recognition....
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Visual strategy encompasses the creative and analytic decisions that inform any visual expression of a brand. Developing an effective visual strategy will be essential to the success of your next...
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What’s the difference between a collection of visual content and a visual campaign? The former can be achieved without a solid plan in place. But the latter is only achieved...
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One of the most common questions clients have when looking into creating visual content is, “How much is this going to cost?” It might seem like a simple question, but...
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We are surrounded by visual information. Billboards, banner ads, TV spots, logos, and more await us at every turn. With so much competition, it takes something truly unique and unexpected...
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Just like any content marketing campaign, the most successful visual marketing campaigns require strong planning. That’s because a visual campaign isn’t simply a collection of visual assets. It needs aesthetic...
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When you’re designing a multimedia campaign, planning is essential. Multimedia visual campaigns involve a broad range of mediums, from motion graphics to social-media micro-narratives to interactive landing pages. Juggling all...
Read MoreYou arrive at the office and find 2 internal emails regarding your company’s H2 marketing campaign. Someone in your Chicago office wants to have a brochure designed. Meanwhile, someone in...
Read MoreMarketing is a fast-paced profession. Marketers today feel the pressure to produce fresh new content every day without sacrificing quality. The challenge feels all the more daunting in light of...
Read MoreThe process of creating your brand is a necessary, thorough, and sometimes challenging process. The process of fleshing out your brand can be months in the making. It largely depends...
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One of a marketer’s main responsibilities is to be a brand expert. Marketers are always in search of better ways to tell stories and reach the right audience. Behind every...
Read MoreNo marketing campaign today is complete without a wealth of high-quality visual content. That’s because videos, motion graphics, interactive widgets, infographics, and other types of visual media boost engagement and...
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Marketing campaigns are as timeless, and as broad in definition, as marketing itself. Marketing campaigns may be transmitted by TV and radio, or not. They may be data-heavy, or not....
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When it comes to designing a visual communication campaign, one size doesn’t fit all. Not every social media campaign needs a motion graphic; not every new product launch needs a...
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You wouldn’t expect a statistician or market researcher to be trained in graphic design. So if you’re expecting all designers to be trained in interpreting and visualizing data, you may...
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Any marketer worth their salt knows that visual content is essential to the success of any marketing campaign. A stunning 91% of online consumers have watched the explainer video for...
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Every brand needs a refresh every once in a while — a new way to reach their customers, a new look and feel, or a different way to introduce a particular...
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The work your brand does is important — but that work wouldn’t happen without your company’s origin story, your founders, and the people who show up every day to push...
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Whether it be the release of a product/service or the launch of a new brand, marketing campaigns are a great solution for getting the word out. From social media to...
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