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Visual Campaigns for Marketers | Killer Visual Strategies

No marketing campaign today is complete without a well-developed visual strategy. Text-based content will no longer keep your audience engaged. And stock imagery will drive your audience to look for higher-quality alternatives.

Visual campaigns are driving the future of marketing, and often include 12–14 different types of content. But how do you choose what’s best for your company? From motion graphics to interactive experiences to augmented reality, the options can seem overwhelming. Explore these articles to discover how to develop a visual campaign that’s custom-designed to achieve your goals and reach your target audience on every platform.

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7 Questions to Ask When Developing a Visual Strategy for Your Marketing Campaign

Visual strategy encompasses the creative and analytic decisions that inform any visual expression of a brand. Developing an effective visual strategy will be essential to the success of your next content marketing campaign, because it will ensure all the visual assets that comprise that campaign remain true to your goals…
Josh Miles
September 24, 2019
illustrated desktop scene showing webinar and visual campaign elementsKiller Visual Strategies News & UpdatesVisual CampaignsVisual Communication

Upcoming Webinar: Visual Campaign and Visual Communication Strategies for Beginners

What’s the difference between a collection of visual content and a visual campaign? The former can be achieved without a solid plan in place. But the latter is only achieved when your marketing team is versed in essential visual communication strategies, and applies those best practices toward the creation of…
Sheridan Prince
September 23, 2019
Visual Campaigns vs Marketing CampaignsContent Marketing StrategyKiller Visual Strategies News & UpdatesVisual CampaignsVisual Marketing Strategy

Visual Campaign or Marketing Campaign? Defining the Difference

Marketing campaigns are as timeless, and as broad in definition, as marketing itself. Marketing campaigns may be transmitted by TV and radio, or not. They may be data-heavy, or not. They may incorporate visuals, or not. Whether or not your marketing campaign shares common traits with others, in order to…
Lucy Todd
November 27, 2018