Buyers today are coming to the purchasing table much more prepared, with the average B2B buyer nearly 60% through the purchasing process before even engaging with sales. As interaction between...
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Marketing collateral vs. sales collateral: the distinction between these two types of visual content may not seem significant. After all, they work hand-in-hand to achieve the same goal. While sales...
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Business-to-business, or B2B, buyers are willing to spend a maximum of 5 minutes reviewing any piece of content. That’s not a lot of time to court a prospect into giving...
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