
A brand identity is a composite of multiple elements working together to create a comprehensive outward expression. Some of these elements carry more weight than others. Your company name, for...
Read MoreThe rebranding process requires that you reassess your goals so you can optimize your company’s new-and-improved look to achieve those goals. You’ll also want to clearly define what audiences you’re trying to reach. That way, the look and feel of your brand can be designed to appeal directly to them. Learn how you plan your next rebranding from start to finish with the help of these articles from an industry-leading visual communication agency.
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