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Motion Graphics for Your Brand | Killer Visual Strategies

Having trouble bringing your story to life? A custom-designed motion graphic can show the best side of your company, and bring your marketing message to an engaged audience. Motion graphics are ideal for telling stories that don’t lend themselves well to photography. That means that, whether you’re in the pharmaceutical, medical, tech, or aviation industries, motion graphics may be the right fit for you. Discover how they can take your video marketing efforts to the next level.

The Value of Motion Graphics

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  Motion graphic, explainer video, animated infographic—whatever the name, these short, animated videos are frequently found on landing pages and in email campaigns, ranging in quality from amateur to elegant. A quick Google search reveals the Internet is stocked with data supporting the value of video — how it increases engagement, boosts conversions, and drives social and search traffic. With the proliferation of video in digital marketing initiatives, it’s clear marketers have taken these studies…

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A Motion Graphic Composer Abroad

Think about your favorite movie of all time. What does it sound like? We’re willing to bet that the soundtrack and the ambient music playing throughout the movie made a huge difference in how you felt from the opening scenes to the closing credits. That’s why it’s no surprise that original music can have a huge impact on how viewers react to a video or motion graphic. Daniel L.K. Caldwell has composed original scores for…

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Strategies for Marketing Your Motion Graphic

Motion graphics are exploding in popularity on the web — which means that a lot of marketers are integrating motion graphics into their online campaigns for the first time. But what are the best strategies for online marketing using motion graphics? We asked one of our regular clients, Jeffery Dempsey of Carrington College, to offer his insights based on his most recent project — a motion graphic that outlines the history of vaccines and explains…

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