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marketing campaigns Archives | Killer Visual Strategies

Visual Strategy illustration with marketing iconsBranding, Rebranding, & Brand DevelopmentContent Marketing StrategyVisual Strategy

7 Questions to Ask When Developing a Visual Strategy for Your Marketing Campaign

Visual strategy encompasses the creative and analytic decisions that inform any visual expression of a brand. Developing an effective visual strategy will be essential to the success of your next content marketing campaign, because it will ensure all the visual assets that comprise that campaign remain true to your goals…
Josh Miles
September 24, 2019
Visual Campaigns vs Marketing CampaignsContent Marketing StrategyKiller Visual Strategies News & UpdatesVisual CampaignsVisual Marketing Strategy

Visual Campaign or Marketing Campaign? Defining the Difference

Marketing campaigns are as timeless, and as broad in definition, as marketing itself. Marketing campaigns may be transmitted by TV and radio, or not. They may be data-heavy, or not. They may incorporate visuals, or not. Whether or not your marketing campaign shares common traits with others, in order to…
Lucy Todd
November 27, 2018