A brand identity is a composite of multiple elements working together to create a comprehensive outward expression. Some of these elements carry more weight than others. Your company name, for...
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The idea of rebranding your organization may seem daunting. Where should you even begin? What parts of the brand should you revamp and why? How different should the new aesthetic...
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The time is upon us. All around the country basketball fans are eagerly placing bets and filling out their brackets. The heat behind old school rivalries, not to mention regional rivalries, is at an all-time high. Even though March Madness is primarily a sporting event, there’s something fun for everyone… yes, even for design geeks. Sports fans everywhere proudly show their support by wearing the colors of their favorite teams (talk about brand loyalty). But beyond the colors and…
The company logo is the most important piece of marketing and branding material for any company. The first interaction a customer has with a company is almost always viewing the brand logo, even if the customer does not realize it. Corporation logos have evolved over time to keep up with market and consumer trends. Designing a brand logo is no cakewalk either; it can take months to find a design that encompasses all the essential…
