Did you know that more than 7 in 10 consumers (72%) will only engage with content that’s personalized for them? So it follows that the key to marketing success is...
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In an era where digital marketing reigns supreme, your website may be the #1 most important marketing asset you have. It’s a storefront, a billboard, a TV commercial, an ad...
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Changemakers across any field — from business stakeholders to policy advocates — rely on data to support their work. And if you have information to share, an interactive dashboard is...
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It’s easy to fall in love with a specific medium. The combo of audio, visual, written, and animated elements in a motion graphic creates a multi-sensory, emotionally driven experience for...
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It’s that time of year again: the country’s premier content marketing strategy conference is just around the corner. And on Sept. 3, you can learn everything you need to know...
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Remember those “choose-your-own-adventure” books when you were a kid? The paperback series, published by Bantam Books (now part of Random House), would boast on the covers: “You’re the star of...
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With tech and marketing breakthroughs like augmented reality and virtual reality, it’s easy to get excited about the hottest trends in visual communication. Because of this, you may find yourself...
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Interactive content is incredibly powerful. It can help us solve problems, make complex calculations, and even learn more about ourselves. And because interactive content personalizes the customer’s interaction with your...
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Making a good impression on your landing page happens within just a matter of seconds — or milliseconds, according to Ion Interactive, which reports that this happens in just 1/20th...
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As the first digital-native generation, millennials led the way when it came to having multiple social media platforms, using more than one screen at once, and prioritizing authentic marketing. Generation...
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The Challenge In their own words, Project Diane is a biennial demographic study that provides a snapshot of the state of Black Women Founders, and the startups they lead, in...
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Just as there are thousands of living languages, visual content can speak in such varied ways and across many, many means of communication. At Killer, we often speak of static...
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Whether static, animated, or interactive — or a campaign combining many deliverables across these mediums — each potential format that your visual content could take offers a different way to...
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In a pair of 2016 studies, 47% of B2B marketers and 52% of B2C marketers used microsites in their content marketing strategies. In fact, for B2C marketers specifically, microsites were...
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From quizzes to training materials, interactive content is more than just a fun way to engage. Using it strategically can lend a marketing edge and boost lead generation and audience...
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The work your brand does is important — but that work wouldn’t happen without your company’s origin story, your founders, and the people who show up every day to push...
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Whether it be the release of a product/service or the launch of a new brand, marketing campaigns are a great solution for getting the word out. From social media to...
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Interactive content can engage users more than text, photos, and video alone. Well-crafted interactive content gives users an opportunity to engage with your brand in a unique and lasting way,...
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You’ve come up with something to say, and now it’s time to figure out how to say it. A book? A magazine article? A big series of long-form blog posts?...
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“Interactive content” means different things to different people. In the visual communication space, it’s a way of conveying potentially complex or detailed information in a medium that requires scrolling, clicking,...
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