Today’s brands are fluent in a wide variety of visual content, from motion graphics to interactive sites and experiences. So when we talk about infographics, it might at first feel...
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Effective data visualization is the primary building block of almost all great infographics. But it’s not the only element an infographic can include. From illustrations and photographs to icons and...
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In the last decade, infographics have exploded as one of the most popular types of marketing content out there. In 2018, 56% of business-to-business content marketers had increased their use...
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If you’re preparing to share your next video or motion graphic, choosing the right hosting platform can make the difference in widening your outreach and sharing efforts. Both YouTube and...
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According to ComScore research, 60% of our digital media consumption is now taking place on mobile devices, which basically means there’s a high probability that your content is popping up...
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In today's multimodal world, there's no such thing as one size fits all. When you have a great idea that demands recognition, why not use every possible avenue to make...
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Creating a consistent stream of content that resonates with both your business and the interests of your target audience is the most important part of any successful content strategy. Infographics, blog posts, white papers, and social posts help keep your company current and in the forefront of potential consumers’ minds, but, like many things in the digital age, relevant topics can quickly become old news. A popular solution is “evergreen” content. What is evergreen content?…
As one of the major brands in the field of creative design, it is no wonder that Adobe holds one of the biggest creative conferences in the world. Since its debut in 2003, Adobe MAX has featured some of the creative industry’s best and brightest minds sharing their knowledge through immersive workshops and presentations. In addition to the speakers, attendees can always look forward to a preview of upcoming Adobe products as well. Learning from…
It’s that time of the year again, folks. Shark Week is here! Fans all around will be tuning in for all the carnage and slow-mo reels of one of the deep’s most terrifying beasts. Likewise, it is no surprise that this is a highly anticipated event for many businesses as well. Many brands will be getting ready to take a bite out of the fun while also boosting brand engagement at the same time. Because social…
Motion graphics are exploding in popularity on the web — which means that a lot of marketers are integrating motion graphics into their online campaigns for the first time. But what are the best strategies for online marketing using motion graphics? We asked one of our regular clients, Jeffery Dempsey of Carrington College, to offer his insights based on his most recent project — a motion graphic that outlines the history of vaccines and explains…
