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Visual Communication is More Than Just Graphic Design

Graphic design is an essential component of all content marketing today. This also encompasses internal needs. If you aren’t visualizing information, your audience isn’t interested. So don’t waste time or money on low-quality visuals: make sure that expert visual communication is part of all your content efforts.

The Value of Motion Graphics

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  Motion graphic, explainer video, animated infographic—whatever the name, these short, animated videos are frequently found on landing pages and in email campaigns, ranging in quality from amateur to elegant. A quick Google search reveals the Internet is stocked with data supporting the value of video — how it increases engagement, boosts conversions, and drives social and search traffic. With the proliferation of video in digital marketing initiatives, it’s clear marketers have taken these studies…

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Visual Strategy: How to Improve Your Website’s UX

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“Web design is DEAD.” “All websites look the same.” “Apps killed the web.” If you’ve kept your ear to web design trends this past year, you may have heard some of these harsh sentiments. We’d like to discuss some of the reasons why these sentiments aren’t true, and how they are negatively affecting the current state of web design and development. Principles of Web Design Web design isn’t dead, and thankfully others agree. It’s easy…

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Why Simple Design Works

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  Does simplicity in design work? Look no further than the design and marketing of iPods and Ikea manuals for evidence of its success. How is it achieved? The execution depends on the thing being created and what purpose it will serve. After all, design encompasses everything from flat pieces like posters and web pages to complex creations like architecture and UI design. But the focus in this post will be on things that live…

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Starting Your Design Career

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Breaking into the design field is no easy task. It requires experience, a degree,* and a keen understanding of client and company needs. On top of all these requirements, a career in design is often seen as a hobby or a fun, easy job for the unambitious artist. It can be daunting to find an open door into this community — much less an open door that pays enough to cover student loans. That being…

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March Madness: a Look into Logos and Visual Communication

The time is upon us. All around the country basketball fans are eagerly placing bets and filling out their brackets. The heat behind old school rivalries, not to mention regional rivalries, is at an all-time high. Even though March Madness is primarily a sporting event, there’s something fun for everyone…  yes, even for design geeks. Sports fans everywhere proudly show their support by wearing the colors of their favorite teams (talk about brand loyalty). But beyond the colors and…

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Adobe MAX: The Must-Visit Creative Conference!

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As one of the major brands in the field of creative design, it is no wonder that Adobe holds one of the biggest creative conferences in the world. Since its debut in 2003, Adobe MAX has featured some of the creative industry’s best and brightest minds sharing their knowledge through immersive workshops and presentations. In addition to the speakers, attendees can always look forward to a preview of upcoming Adobe products as well. Learning from…

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Shark Week: 3 Killer Tips for Content Marketing

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It’s that time of the year again, folks. Shark Week is here! Fans all around will be tuning in for all the carnage and slow-mo reels of one of the deep’s most terrifying beasts. Likewise, it is no surprise that this is a highly anticipated event for many businesses as well. Many brands will be getting ready to take a bite out of the fun while also boosting brand engagement at the same time. Because social…

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A Hip Badge Tutorial for Adobe Illustrator CS6

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The company logo is the most important piece of marketing and branding material for any company. The first interaction a customer has with a company is almost always viewing the brand logo, even if the customer does not realize it. Corporation logos have evolved over time to keep up with market and consumer trends. Designing a brand logo is no cakewalk either; it can take months to find a design that encompasses all the essential…

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