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Visual Communication is More Than Just Graphic Design

Graphic design is an essential component of all content marketing today. This also encompasses internal needs. If you aren’t visualizing information, your audience isn’t interested. So don’t waste time or money on low-quality visuals: make sure that expert visual communication is part of all your content efforts.

motion graphic designDesign TipsMotion Graphics

Motion Graphics and the Art of the Abstract

Motion graphics tell stories: stories of products, of studies, of whatever your business needs. The medium interweaves threads of visual and aural communication to connect with viewers on numerous levels. And in telling these many-textured narratives, motion graphics rely on storytelling techniques to achieve their goals. One such technique is…
Abi Pollokoff
December 7, 2017
Killer Infographics Understanding Design FlowDesign TipsInfographics

Understanding Design Flow

Effective visual communication relays information using a variety of different techniques. Besides integrating content with your design, it’s key that your design elements — including illustrations, icons or symbols, and typography — also work together to create seamless, easily digestible visualizations of data and ideas. By using design flow to guide…
Abi Pollokoff
November 14, 2016
Understanding the design process Killer Infographics headerDesign TipsInfographics

Understanding the Design Process

Having a great design experience takes effort from two sides: the agency or designer needs to know their process and be able to communicate their choices, while the client needs to be open to that communication and a willing participant in the process. To create a truly unique and successful…
Savy Bergeron
March 21, 2016
Starting_Your_Design_Career_HeaderCompany Culture & Teambuilding

Starting Your Design Career

Breaking into the design field is no easy task. It requires experience, a degree,* and a keen understanding of client and company needs. On top of all these requirements, a career in design is often seen as a hobby or a fun, easy job for the unambitious artist. It can…
Savy Bergeron
July 1, 2015
Logo_DesignDesign Tips

A Hip Badge Tutorial for Adobe Illustrator CS6

The company logo is the most important piece of marketing and branding material for any company. The first interaction a customer has with a company is almost always viewing the brand logo, even if the customer does not realize it. Corporation logos have evolved over time to keep up with…
Charlie Holbert
June 17, 2014