To put it simply, all marketing initiatives are in place to achieve goals for your brand. Typically, the end goal is to sell your product or service. This can be...
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Do you struggle to communicate the value of your business to potential customers? Is the process of using your product or service difficult to grasp at first? Perhaps your offerings...
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Videos and motion graphics are among the most effective types of marketing content used today—after all, every marketer dreams of developing a viral video. But if you’re struggling with a...
Read MoreBrand introduction videos and other branded video content have always been a powerful tool for connecting with your audiences. But as digital channels have taken first priority in most organizations’...
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No matter what industry you’re in, working in marketing or sales in the era of COVID-19 is no simple task. Not only is the ever-changing news cycle hopelessly distracting —...
Read MoreCisco has predicted that 80% of all web traffic will be video by 2020. That’s a lot of video! Yet this impressive figure doesn’t reveal whether those videos and motion...
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Generally brief and animated, explainer videos provide viewers with an opportunity to understand your brand and viewpoint through visuals and voiceover. A vital element of inbound marketing, explainer videos serve...
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