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design tips Archives | Killer Visual Strategies

The Value of Motion Graphics

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  Motion graphic, explainer video, animated infographic—whatever the name, these short, animated videos are frequently found on landing pages and in email campaigns, ranging in quality from amateur to elegant. A quick Google search reveals the Internet is stocked with data supporting the value of video — how it increases engagement, boosts conversions, and drives social and search traffic. With the proliferation of video in digital marketing initiatives, it’s clear marketers have taken these studies…

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Why Simple Design Works

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  Does simplicity in design work? Look no further than the design and marketing of iPods and Ikea manuals for evidence of its success. How is it achieved? The execution depends on the thing being created and what purpose it will serve. After all, design encompasses everything from flat pieces like posters and web pages to complex creations like architecture and UI design. But the focus in this post will be on things that live…

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