Quality vs quantity—which matters more? That seems like the eternal question for content marketers. Most experts in content creation services agree that quality comes first. And we agree! Offering lots...
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In the SXSW 2018 presentation “The New Age of Story: Marketing for a Visual World,” Killer founder and CEO Amy Balliett and StoryDriven founder and CEO Nathan Clendenin shared facts,...
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More than ever before, today’s content needs to be light on text with a focus on quality visuals. But distilling your content to highlight only the most important data and...
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“There is magic in graphs. The profile of a curve reveals in a flash a whole situation -- the life history of an epidemic, a panic, or an era of...
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Ineffective data visualization inevitably leads to 1 of 2 outcomes — your audience either has to work unnecessarily hard to understand what you’re trying to say, or else they simply...
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Attracting and maintaining a loyal audience through your content is no easy feat, especially with the amount of content that’s being pushed across the web. The content developer’s challenge has...
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Creating a consistent stream of content that resonates with both your business and the interests of your target audience is the most important part of any successful content strategy. Infographics, blog posts, white papers, and social posts help keep your company current and in the forefront of potential consumers’ minds, but, like many things in the digital age, relevant topics can quickly become old news. A popular solution is “evergreen” content. What is evergreen content?…
Both research papers and infographics usually begin by introducing your topic, leading into a thesis, then supporting that thesis with verifiable information. In both cases, while a weak introduction or...
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It’s that time of the year again, folks. Shark Week is here! Fans all around will be tuning in for all the carnage and slow-mo reels of one of the deep’s most terrifying beasts. Likewise, it is no surprise that this is a highly anticipated event for many businesses as well. Many brands will be getting ready to take a bite out of the fun while also boosting brand engagement at the same time. Because social…
One of the best parts of our job is getting to know our clients, so we’d like to give our blog readers a chance to get to know who’s designing our infographics, writing our content, and promoting our designs. Let’s start with one of the first employees who joined Killer Infographics. Name: Lucy Weiland Title: Chief Content Editor What’s your role at KIG? I head up the content/copywriting team, managing the day-to-day while researching the…
