Quality vs quantity—which matters more? That seems like the eternal question for content marketers. Most experts in content creation services agree that quality comes first. And we agree! Offering lots...
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A potential customer is browsing your website. They’re excited by what your company can offer them and are about to navigate to your contact form. But as they scroll through...
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For many people, when they think of content marketing, B2C (business-to-consumer) examples are what come to mind first: retail company social-media accounts, TV ads geared to consumers, email campaigns around...
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It’s more essential than ever that brands deliver high-value content to their audiences in 2021. That’s because, after a year of economic hardship and elevated social and racial consciousness, audiences...
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With coronavirus vaccines finally being deployed around the world, we have reason to be cautiously optimistic moving into 2021. But our lives may never quite be the same after this...
Read MoreThe year 2020 has presented all of us with unprecedented challenges. We’re facing a global pandemic; the fight for racial justice continues in memory of George Floyd, Breonna Taylor, Ahmaud...
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Content marketing is a moving target. What could be considered a best practice today may be black hat tomorrow. But there are a number of content marketing best practices that...
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No marketing content plan today is complete if it hasn’t taken a multimedia approach. Text-heavy and cookie-cutter content is a thing of the past. In fact, your audiences won’t even...
Read MoreRepurposing content is a valuable way to stretch your marketing budget further. But this approach isn’t just for small companies looking to make the most of their limited marketing funds....
Read MoreThe last six months have been a challenging journey for everyone. The world is changing, and digital media has become an even more essential tool for connecting, networking, and thriving...
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When it comes to strategic content development, one of the most important steps is identifying your target audience. Audiences are made up of individuals with unique interests, needs, and habits,...
Read MoreYour marketing content exists for 1 essential reason: your customers. Without them, you have no business. So without marketing content that appeals to your customers, you’re jeopardizing that customer base,...
Read MoreWhat goals do you have for your content marketing? Do you want to generate leads? Build brand awareness? Start conversations? While each of these goals require a unique set of...
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The development of your content strategy is a process that’s unique to your organization. Every detail of it comes down to what you’re aiming to accomplish as a business, what...
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On June 30, Killer Visual Strategies will launch a new webinar series aimed at marketing and communications professionals. The Strategic Content Summit will feature leaders and innovators in marketing strategy...
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The classic design company has been around for a long time, but the visual communication agency is a relatively new development. And when you’re looking for a creative content partner,...
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This story was originally published on the Kelton Global blog. In the last fifteen years or so, print publications have scrambled to reinvent themselves and create content for the digital...
Read MoreAs we dive into 2020, audiences want information that’s catered to them. They want it to be quick to the point, dynamic and exciting to watch, and shareable. They want...
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GIFs have become a staple vehicle for memes and funny online content. But their strengths extend further than looping scenes of your favorite TV shows or cat videos. GIFs are...
Read MoreGiven audiences’ overwhelming preference for visual content over text-based media, every marketing strategy should be a visual marketing strategy. The Content Marketing Institute’s 2019 benchmark report on B2C marketing found...
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We’re surrounded by quick and easy ways to produce and share video content. The “story” features on Instagram, Snapchat, and Facebook are used by individuals and businesses alike to share...
Read MoreWhen you’re trying to produce content that engages and delights, it’s hard to keep up with consumers’ expectations. It sometimes feels like they’re changing all the time as different types...
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Telling a great story is notoriously difficult. If it weren’t, there wouldn’t be so many bargain-rack books, disappointing sequels, and flop TV shows out there. Knowing how to tell your...
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When news breaks or a video goes viral, there’s no doubt that you’ll want to participate in the media conversation. This helps to show that your company is engaged with...
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The ways customers consume media are continually evolving, forcing us to constantly evolve our tactics for executing visual content as well. If we look at today’s hyper-connected environment, where gaining...
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