Whether your audiences are surfing Instagram Stories or watching their favorite YouTube channels, video is one of the most compelling ways to engage them. In fact, it seems that more...
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Many marketing departments focus the bulk of their efforts on producing and sharing high-quality content — especially visual content, which garners greater engagement and conversions. But not as many marketers...
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When it comes to developing a content marketing strategy, your brand, your goals, and your audience will all be critical pieces of the puzzle. But while you may have a...
Read MoreAny marketer or internal comms professional worth their salt knows that not only do audiences prefer video, they often demand it. After all, video already accounts for a vast majority...
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From pharmaceutical companies to hospitals to insurers, today’s healthcare organizations spend record amounts in order to reach consumers. It can be frustrating when any marketing campaign falls short of its...
Read MoreThe last six months have been a challenging journey for everyone. The world is changing, and digital media has become an even more essential tool for connecting, networking, and thriving...
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Moving into the start of 2020, brands made their predictions about marketing trends for the year ahead. This is a long-standing tradition in the world of marketing. But who could’ve...
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Your marketing content exists for 1 essential reason: your customers. Without them, you have no business. So without marketing content that appeals to your customers, you’re jeopardizing that customer base,...
Read MoreWhat goals do you have for your content marketing? Do you want to generate leads? Build brand awareness? Start conversations? While each of these goals require a unique set of...
Read MoreWhen’s the last time you took a good look at your branded marketing content? Is every piece cohesive? Are you reusing elements where appropriate, or re-inventing the look and feel...
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Marketing a small business requires a unique skillset. You need to be able to create compelling content with a small team, and often, a small budget. But as challenging as...
Read MoreIn the COVID-19 era, audiences are living in digital spaces more than ever. This narrows the playing field for brands who are competing for their attention. In this overcrowded space,...
Read MoreSelf-quarantining remains very much a reality for many — if not most — of your audiences. And as you’ve probably noticed, this new reality has made it more important than ever...
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This story was originally published on the Kelton Global blog. In the last fifteen years or so, print publications have scrambled to reinvent themselves and create content for the digital...
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How will you measure the success of your next visual marketing effort? If you’re currently brainstorming for your next content campaign, examples that achieved concrete results can be a helpful...
Read MoreThere’s no question that digital marketing disruption is here. To help you navigate, the LRW Group collaborated on a five-part series that tackles the biggest challenges you’ll face during the coming...
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GIFs have become a staple vehicle for memes and funny online content. (To get specific, many platforms actually work with the .mp4 file format rather than .gif, but any shortform...
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A blog is an essential tool for any brand. It’s the place you build your thought leadership, offer value to customers and potential customers, and cultivate your audience’s trust in...
Read MoreMost marketers probably remember the golden age of infographics. About a decade ago, it seemed that every company or design agency out there was using infographics as part of their...
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Visual strategy encompasses the creative and analytic decisions that inform any visual expression of a brand. Developing an effective visual strategy will be essential to the success of your next...
Read MoreGIFs have become a staple vehicle for memes and funny online content. But their strengths extend further than looping scenes of your favorite TV shows or cat videos. GIFs are...
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This post originially written by our consumer insights partner, Kelton, shares some best practices for writing white papers your audience will want to read. Data should act as the backbone...
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From annual reports to social media, any digital or print presence represents your company. Organizations of any age benefit from a brand that puts their best face forward — but...
Read MoreMost organizations use their blog as an opportunity to share thought leadership on their product or industry — often in the form of text. And while text has its role...
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As an experienced social-media marketer, you may feel you know a lot already about visual content. But if you don’t know the basics of visual communication best practice, you may...
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When you’re designing a multimedia campaign, planning is essential. Multimedia visual campaigns involve a broad range of mediums, from motion graphics to social-media micro-narratives to interactive landing pages. Juggling all...
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Given audiences’ overwhelming preference for visual content over text-based media, every marketing strategy should be a visual marketing strategy. The Content Marketing Institute’s 2019 benchmark report on B2C marketing found...
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Marketing is a fast-paced profession. Marketers today feel the pressure to produce fresh new content every day without sacrificing quality. The challenge feels all the more daunting in light of...
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We’re surrounded by quick and easy ways to produce and share video content. The “story” features on Instagram, Snapchat, and Facebook are used by individuals and businesses alike to share...
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Marketing collateral vs. sales collateral: the distinction between these two types of visual content may not seem significant. After all, they work hand-in-hand to achieve the same goal. While sales...
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Bedtime stories. Bestselling novels. Newspapers. Advertisements. Movies and TV. Our world is built on stories; they’re all around us. A story can have the power to clarify information, create emotional...
Read MoreIn marketing, if you simply “throw something out there and see what sticks,” you can spend a lot of time and money on unsuccessful efforts. That’s why knowing your audience...
Read MoreWhen you’re trying to produce content that engages and delights, it’s hard to keep up with consumers’ expectations. It sometimes feels like they’re changing all the time as different types...
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Business-to-business, or B2B, buyers are willing to spend a maximum of 5 minutes reviewing any piece of content. That’s not a lot of time to court a prospect into giving...
Read MoreOne year from now, according to Cisco’s projections, 80% of all consumer web traffic will be video. But many organizations aren’t ready for the video era. Video marketing strategies at...
Read MoreIn the last decade, infographics have exploded as one of the most popular types of marketing content out there. In 2018, 56% of business-to-business content marketers had increased their use...
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Marketers know that visual communication is the future of their industry. According to a 2019 report from the Content Marketing Institute, 64% of B2B marketers had increased their utilization of...
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Any marketer worth their salt knows that visual content is essential to the success of any marketing campaign. A stunning 91% of online consumers have watched the explainer video for...
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Every brand needs a refresh every once in a while — a new way to reach their customers, a new look and feel, or a different way to introduce a particular...
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Looking at all the search results for the term “infographic,” you could find yourself believing that anything with color, text, and icons or illustrations is an infographic. You couldn’t be...
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More than ever before, today’s content needs to be light on text with a focus on quality visuals. But distilling your content to highlight only the most important data and...
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Setting up a booth at a conference or trade show is a big investment — on average, it can cost $100–$150 per square foot or $20,000 per exhibition. The advantage,...
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If you’ve ever written a blog, posted a photo to Instagram, or even tweeted, then you’ve created microcontent, and it’s one of the most effective ways to reach an audience....
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When news breaks or a video goes viral, there’s no doubt that you’ll want to participate in the media conversation. This helps to show that your company is engaged with...
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Whether it be the release of a product/service or the launch of a new brand, marketing campaigns are a great solution for getting the word out. From social media to...
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Creating Viral Worthy Content Memes. Gifs. YouTube clips. These media all have something in common: access. No matter the media channel, each piece of content has the power of being...
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In order to gauge whether or not your content is successful, you’ll need to refer to your metrics, but figuring out which metrics to track can become an overwhelming task....
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More often than not, great visual content starts with great research. Of course, “greatness” is easy to strive for, harder to achieve. Luckily, we’re here to help you get the...
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According to ComScore research, 60% of our digital media consumption is now taking place on mobile devices, which basically means there’s a high probability that your content is popping up...
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Attracting and maintaining a loyal audience through your content is no easy feat, especially with the amount of content that’s being pushed across the web. The content developer’s challenge has...
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