For many people, when they think of content marketing, B2C (business-to-consumer) examples are what come to mind first: retail company social-media accounts, TV ads geared to consumers, email campaigns around...
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It’s more essential than ever that brands deliver high-value content to their audiences in 2021. That’s because, after a year of economic hardship and elevated social and racial consciousness, audiences...
Read MoreAny successful 2021 digital content strategy will focus on delivering high-value content that will truly help your audiences. That’s why this year, developing a stronger inbounding content marketing strategy is...
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With more people staying at home as a result of the COVID-19 pandemic, media consumption has driven up. Over half of US adults have spent more time on social media...
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Did you know that more than 7 in 10 consumers (72%) will only engage with content that’s personalized for them? So it follows that the key to marketing success is...
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The year 2020 has presented all of us with unprecedented challenges. We’re facing a global pandemic; the fight for racial justice continues in memory of George Floyd, Breonna Taylor, Ahmaud...
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Videos and motion graphics are among the most effective types of marketing content used today—after all, every marketer dreams of developing a viral video. But if you’re struggling with a...
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Content marketing is a moving target. What could be considered a best practice today may be black hat tomorrow. But there are a number of content marketing best practices that...
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No marketing content plan today is complete if it hasn’t taken a multimedia approach. Text-heavy and cookie-cutter content is a thing of the past. In fact, your audiences won’t even...
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Whether your audiences are surfing Instagram Stories or watching their favorite YouTube channels, video is one of the most compelling ways to engage them. In fact, it seems that more...
Read MoreMany marketing departments focus the bulk of their efforts on producing and sharing high-quality content — especially visual content, which garners greater engagement and conversions. But not as many marketers...
Read MoreWhen it comes to developing a content marketing strategy, your brand, your goals, and your audience will all be critical pieces of the puzzle. But while you may have a...
Read MoreAny marketer or internal comms professional worth their salt knows that not only do audiences prefer video, they often demand it. After all, video already accounts for a vast majority...
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From pharmaceutical companies to hospitals to insurers, today’s healthcare organizations spend record amounts in order to reach consumers. It can be frustrating when any marketing campaign falls short of its...
Read MoreThe last six months have been a challenging journey for everyone. The world is changing, and digital media has become an even more essential tool for connecting, networking, and thriving...
Read MoreMoving into the start of 2020, brands made their predictions about marketing trends for the year ahead. This is a long-standing tradition in the world of marketing. But who could’ve...
Read MoreYour marketing content exists for 1 essential reason: your customers. Without them, you have no business. So without marketing content that appeals to your customers, you’re jeopardizing that customer base,...
Read MoreWhat goals do you have for your content marketing? Do you want to generate leads? Build brand awareness? Start conversations? While each of these goals require a unique set of...
Read MoreWhen’s the last time you took a good look at your branded marketing content? Is every piece cohesive? Are you reusing elements where appropriate, or re-inventing the look and feel...
Read MoreMarketing a small business requires a unique skillset. You need to be able to create compelling content with a small team, and often, a small budget. But as challenging as...
Read MoreIn the COVID-19 era, audiences are living in digital spaces more than ever. This narrows the playing field for brands who are competing for their attention. In this overcrowded space,...
Read MoreSelf-quarantining remains very much a reality for many — if not most — of your audiences. And as you’ve probably noticed, this new reality has made it more important than ever...
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This story was originally published on the Kelton Global blog. In the last fifteen years or so, print publications have scrambled to reinvent themselves and create content for the digital...
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How will you measure the success of your next visual marketing effort? If you’re currently brainstorming for your next content campaign, examples that achieved concrete results can be a helpful...
Read MoreThere’s no question that digital marketing disruption is here. To help you navigate, the LRW Group collaborated on a five-part series that tackles the biggest challenges you’ll face during the coming...
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GIFs have become a staple vehicle for memes and funny online content. (To get specific, many platforms actually work with the .mp4 file format rather than .gif, but any shortform...
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A blog is an essential tool for any brand. It’s the place you build your thought leadership, offer value to customers and potential customers, and cultivate your audience’s trust in...
Read MoreMost marketers probably remember the golden age of infographics. About a decade ago, it seemed that every company or design agency out there was using infographics as part of their...
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Visual strategy encompasses the creative and analytic decisions that inform any visual expression of a brand. Developing an effective visual strategy will be essential to the success of your next...
Read MoreGIFs have become a staple vehicle for memes and funny online content. But their strengths extend further than looping scenes of your favorite TV shows or cat videos. GIFs are...
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This post originially written by our consumer insights partner, Kelton, shares some best practices for writing white papers your audience will want to read. Data should act as the backbone...
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From annual reports to social media, any digital or print presence represents your company. Organizations of any age benefit from a brand that puts their best face forward — but...
Read MoreMost organizations use their blog as an opportunity to share thought leadership on their product or industry — often in the form of text. And while text has its role...
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As an experienced social-media marketer, you may feel you know a lot already about visual content. But if you don’t know the basics of visual communication best practice, you may...
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When you’re designing a multimedia campaign, planning is essential. Multimedia visual campaigns involve a broad range of mediums, from motion graphics to social-media micro-narratives to interactive landing pages. Juggling all...
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Given audiences’ overwhelming preference for visual content over text-based media, every marketing strategy should be a visual marketing strategy. The Content Marketing Institute’s 2019 benchmark report on B2C marketing found...
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Marketing is a fast-paced profession. Marketers today feel the pressure to produce fresh new content every day without sacrificing quality. The challenge feels all the more daunting in light of...
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We’re surrounded by quick and easy ways to produce and share video content. The “story” features on Instagram, Snapchat, and Facebook are used by individuals and businesses alike to share...
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Marketing collateral vs. sales collateral: the distinction between these two types of visual content may not seem significant. After all, they work hand-in-hand to achieve the same goal. While sales...
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Bedtime stories. Bestselling novels. Newspapers. Advertisements. Movies and TV. Our world is built on stories; they’re all around us. A story can have the power to clarify information, create emotional...
Read MoreIn marketing, if you simply “throw something out there and see what sticks,” you can spend a lot of time and money on unsuccessful efforts. That’s why knowing your audience...
Read MoreWhen you’re trying to produce content that engages and delights, it’s hard to keep up with consumers’ expectations. It sometimes feels like they’re changing all the time as different types...
Read MoreBusiness-to-business, or B2B, buyers are willing to spend a maximum of 5 minutes reviewing any piece of content. That’s not a lot of time to court a prospect into giving...
Read MoreOne year from now, according to Cisco’s projections, 80% of all consumer web traffic will be video. But many organizations aren’t ready for the video era. Video marketing strategies at...
Read MoreIn the last decade, infographics have exploded as one of the most popular types of marketing content out there. In 2018, 56% of business-to-business content marketers had increased their use...
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Marketers know that visual communication is the future of their industry. According to a 2019 report from the Content Marketing Institute, 64% of B2B marketers had increased their utilization of...
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Any marketer worth their salt knows that visual content is essential to the success of any marketing campaign. A stunning 91% of online consumers have watched the explainer video for...
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Every brand needs a refresh every once in a while — a new way to reach their customers, a new look and feel, or a different way to introduce a particular...
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Looking at all the search results for the term “infographic,” you could find yourself believing that anything with color, text, and icons or illustrations is an infographic. You couldn’t be...
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More than ever before, today’s content needs to be light on text with a focus on quality visuals. But distilling your content to highlight only the most important data and...
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