Visual Design in Content Marketing | Killer Visual Strategies

Illustration of desktop computer showing icons related to motion graphics

Content Marketing Strategy Killer Visual Strategies News & Updates Motion Graphics Video Marketing

How to Harness the Power of GIFs in Your Visual Content Strategy

GIFs have become a staple vehicle for memes and funny online content. (To get specific, many platforms actually work with the .mp4 file format rather than .gif, but any shortform video is commonly referred to as a GIF, regardless of file format). But their strengths extend further than looping scenes…

Eric TraJanuary 8, 2020

Blog illustration showing infographic elements from a design agency

Content Marketing Strategy Infographics

3 Ways to Use Infographics on Your Blog

A blog is an essential tool for any brand. It’s the place you build your thought leadership, offer value to customers and potential customers, and cultivate your audience’s trust in your brand. But many blog posts fall short when it comes to truly engaging your audience — and that’s where…

Erin McCoyNovember 14, 2019

Content Marketing Strategy Infographics Visual Marketing Strategy

The Value of Infographics for Marketers in 2020

Most marketers probably remember the golden age of infographics. About a decade ago, it seemed that every company or design agency out there was using infographics as part of their marketing efforts. They were flooding our social channels, our inboxes, and our news feeds. At the time, the value of…

Erin McCoyOctober 31, 2019

Illustration of computer showing a play button for animated video or motion graphics surrounded by data visualization elements

Content Marketing Strategy Design Tips Motion Graphics

Motion Graphics: A Complete Guide for Marketers & Brand Leaders

By 2022, 82% of all internet traffic will be comprised of video views, according to Cisco, a multinational telecommunications technology company. Sure, some of these are bound to be Snaps between friends or Facebook videos of that new puppy. But many of them will be content marketing videos, aimed at…

Lucy ToddOctober 29, 2019

Branding, Rebranding, & Brand Development Content Marketing Strategy Visual Strategy

7 Questions to Ask When Developing a Visual Strategy for Your Marketing Campaign

Visual strategy encompasses the creative and analytic decisions that inform any visual expression of a brand. Developing an effective visual strategy will be essential to the success of your next content marketing campaign, because it will ensure all the visual assets that comprise that campaign remain true to your goals…

Josh MilesSeptember 24, 2019

Content Marketing Strategy

How to make GIFs a part of your content strategy

GIFs have become a staple vehicle for memes and funny online content. But their strengths extend further than looping scenes of your favorite TV shows or cat videos. GIFs are a great way to drive engagement because they present information in a more dynamic presentation than can be experienced through…

Eric TraSeptember 20, 2019

White paper header illustration showing design elements

Audience Insights & Strategy Content Marketing Strategy Whitepapers

Communications Strategy: 5 Best Practices for Writing White Papers

This post originially written by our consumer insights partner, Kelton, shares some best practices for writing white papers your audience will want to read.Data should act as the backbone of any communications campaign, but it’s ultimately what you do with it that will determine if your findings will have a…

Eric TraSeptember 17, 2019

visual agency blog header showing abstract data visualizations

Data Visualization Killer Visual Strategies News & Updates Visual Communication Visual Strategy

What Does a Visual Communication Agency Do?

From annual reports to social media, any digital or print presence represents your company. Organizations of any age benefit from a brand that puts their best face forward — but if you don’t have a dedicated team in house, it can be difficult to ensure that you’re presenting a clear…

Eric TraAugust 13, 2019

Infographics Visual Communication blog header workbench

Content Creation Strategy Infographics

Got Infographics? Blog Tips for Sharing Visual Content

Most organizations use their blog as an opportunity to share thought leadership on their product or industry — often in the form of text. And while text has its role to play when it comes to improving your site’s search-engine rankings, many organizations fail to incorporate their all-important blog page…

Erin McCoyJuly 31, 2019

Content Marketing Strategy Visual Communication Visual Marketing Strategy

The Basics of Visual Communication for Social-Media Marketers

As an experienced social-media marketer, you may feel you know a lot already about visual content. But if you don’t know the basics of visual communication best practice, you may not be producing content that will truly convert your audience. People have used visual content to relay information through all…

Eric TraJuly 30, 2019

Visual Campaigns Visual Communication Visual Storytelling

6 Steps to a Killer Multimedia Campaign

When you’re designing a multimedia campaign, planning is essential. Multimedia visual campaigns involve a broad range of mediums, from motion graphics to social-media micro-narratives to interactive landing pages. Juggling all of these at once is not an easy task. What’s more, you’ll want to achieve a cohesive look and…

Erin McCoyMay 2, 2019

Content Marketing Strategy Visual Marketing Strategy

5 Steps to a Winning Visual Marketing Strategy

Given audiences’ overwhelming preference for visual content over text-based media, every marketing strategy should be a visual marketing strategy. The Content Marketing Institute’s 2019 benchmark report on B2C marketing found that 69% of marketers had increased their budget for audio/visual content in the last year. That made it the #1…

Erin McCoyApril 11, 2019

Killer Infographics Visual Campaigns Communication Content

Visual Campaigns Visual Marketing Strategy

5 Goals You Can Achieve with a Visual Campaign

Marketing is a fast-paced profession. Marketers today feel the pressure to produce fresh new content every day without sacrificing quality. The challenge feels all the more daunting in light of audiences’ proven preference for visual content, which can be more difficult and time-consuming to produce than a blog post. But…

Erin McCoyMarch 28, 2019

Motion Graphics Visual Communication Marketing

Augmented Reality Content Marketing Strategy Video Marketing Virtual Reality Design & Marketing Visual Communication

6 Video Marketing Strategies for a Visual World

We’re surrounded by quick and easy ways to produce and share video content. The “story” features on Instagram, Snapchat, and Facebook are used by individuals and businesses alike to share snippets of their day. In fact, stories have become an integral part of many businesses' video marketing strategies. A 2018…

Lucy ToddMarch 26, 2019

Visual Marketing Strategy

Marketing Collateral vs. Sales Collateral: Finding the Right Visual Strategy

Marketing collateral vs. sales collateral: the distinction between these two types of visual content may not seem significant. After all, they work hand-in-hand to achieve the same goal. While sales is the final nudge that causes a customer to buy your product or service, marketing is the gravitational pull that…

Sheridan PrinceMarch 21, 2019

Content Marketing Strategy Science of Color & Design Visual Storytelling

Why Marketers Value Storytelling More Than Ever

Bedtime stories. Bestselling novels. Newspapers. Advertisements. Movies and TV. Our world is built on stories; they’re all around us. A story can have the power to clarify information, create emotional engagement, and make us feel as though we’re somewhere else. As far as our brains are concerned, reading a story…

Lucy ToddMarch 19, 2019

Content Marketing Strategy Visual Marketing Strategy

Personalizing Your Visual Content for Your Audience

In marketing, if you simply “throw something out there and see what sticks,” you can spend a lot of time and money on unsuccessful efforts. That’s why knowing your audience and your goals intimately before producing your marketing content is such an important step. Once you know who you’re speaking…

Lucy ToddMarch 14, 2019

Content Marketing Strategy Motion Graphics Visual Marketing Strategy

6 Types of Visual Content to Improve the B2B Buyer’s Journey

Business-to-business, or B2B, buyers are willing to spend a maximum of 5 minutes reviewing any piece of content. That’s not a lot of time to court a prospect into giving you their business. But with the right strategy and visual content in place, you can make every one of those…

Charlie HolbertJanuary 24, 2019

Augmented Reality Content Marketing Strategy Video Marketing Virtual Reality Design & Marketing

3 Video Marketing Strategies for 2019

One year from now, according to Cisco’s projections, 80% of all consumer web traffic will be video. But many organizations aren’t ready for the video era. Video marketing strategies at many companies are lagging behind, with too much focus still being placed on text and static images. While visual content…

Erin McCoyJanuary 17, 2019

Infographics Visual Marketing Strategy

Do You Need an Infographic? 5 Ways to Know If You Do

In the last decade, infographics have exploded as one of the most popular types of marketing content out there. In 2018, 56% of business-to-business content marketers had increased their use of images such as infographics, according to the Content Marketing Institute. But how do you know when you need an…

Erin McCoyNovember 13, 2018

5 Tips for Improving Your Public Relations

Content Marketing Strategy Visual Communication Visual Storytelling

4 Ways to Improve Your Public Relations Strategy with Visual Communication

Marketers know that visual communication is the future of their industry. According to a 2019 report from the Content Marketing Institute, 64% of B2B marketers had increased their utilization of audiovisual content — from video to webinars to livestreaming — in the past year. Meanwhile, 56% had increased their use…

Erin McCoyOctober 30, 2018

Content Marketing Strategy Visual Campaigns Visual Marketing Strategy

How to Plan a Visual Campaign, from Content Creation to Engagement

Any marketer worth their salt knows that visual content is essential to the success of any marketing campaign. A stunning 91% of online consumers have watched the explainer video for a product or service, and social media engagement soars when you include infographics, photos, GIFs, and videos. But if you…

Erin McCoyOctober 9, 2018

Content Marketing Strategy Visual Communication

Key Components of a Successful Microsite

Every brand needs a refresh every once in a while — a new way to reach their customers, a new look and feel, or a different way to introduce a particular product or service to their customers. Enter the microsite. While many digital marketing trends come and go, the microsite has…

Erin McCoySeptember 27, 2018

Content Marketing Strategy Infographics Killer Visual Strategies News & Updates Visual Communication Visual Marketing Strategy

Imposter! Is Your Infographic Really an Infographic?

Looking at all the search results for the term “infographic,” you could find yourself believing that anything with color, text, and icons or illustrations is an infographic. You couldn’t be blamed for it, either — just look at how many there are, all claiming the term! We’re here to help…

Lucy ToddSeptember 20, 2018

Content Creation Strategy Content Marketing Strategy

Get to the Point! How to Identify and Highlight the Most Important Content

More than ever before, today’s content needs to be light on text with a focus on quality visuals. But distilling your content to highlight only the most important data and information can be difficult. After all, you’re enthusiastic about what your product or service can do, and you have lots…

Erin McCoyMay 16, 2018

Content Marketing Strategy Design Tips Poster, Brochure, & Print Design Visual Communication Visual Content in the Real World

Revisualizing Your Trade Show Marketing Strategy

Setting up a booth at a conference or trade show is a big investment — on average, it can cost $100–$150 per square foot or $20,000 per exhibition. The advantage, of course, is that you can put your product or service in front of the ideal audience, and interact personally…

Erin McCoyFebruary 26, 2018

Content Marketing Strategy Killer Visual Strategies News & Updates

Quick Content That Makes An Impact

If you’ve ever written a blog, posted a photo to Instagram, or even tweeted, then you’ve created microcontent, and it’s one of the most effective ways to reach an audience. Like its name implies, microcontent is short or quick. But this small content can make a much bigger impression —…

Tim SheehanDecember 13, 2017

Content Marketing Strategy Killer Visual Strategies News & Updates

Building a Long-Term Content Strategy

When news breaks or a video goes viral, there’s no doubt that you’ll want to participate in the media conversation. This helps to show that your company is engaged with your communities, and it builds a relationship with your audience. While this is an effective strategy for developing external relationships,…

Abi PollokoffJanuary 10, 2017

Content Marketing Strategy Design Tips Infographics Killer Visual Strategies News & Updates Visual Communication Strategies

The Benefits of Visual Campaigns

Whether it be the release of a product/service or the launch of a new brand, marketing campaigns are a great solution for getting the word out. From social media to press releases, a good campaign should cover a myriad of distribution channels to help businesses connect with and inform their…

Eric TraAugust 31, 2016

Content Marketing Strategy Killer Visual Strategies News & Updates

Creating Viral Worthy Content

Creating Viral Worthy Content Memes. Gifs. YouTube clips. These media all have something in common: access. No matter the media channel, each piece of content has the power of being transferred, reposted, and sought out among millions of viewers and consumers. Details such as post timing and emotional resonance all…

Charlie HolbertAugust 18, 2016

Content Marketing Strategy Visual Communication Strategies

Metrics for Measuring Content Success

In order to gauge whether or not your content is successful, you’ll need to refer to your metrics, but figuring out which metrics to track can become an overwhelming task. A good way to mitigate this stress is by grouping the metrics into buckets based on your measurement goals. For…

Charlie HolbertAugust 2, 2016

Infographics Killer Visual Strategies News & Updates Visual Marketing Strategy

Conducting Research That Matters

More often than not, great visual content starts with great research. Of course, “greatness” is easy to strive for, harder to achieve. Luckily, we’re here to help you get the most out of your Googling. In this post, we’ll highlight some best practices for sourcing information for your infographic. The…

Max BransonApril 27, 2016

Design Tips Visual Communication Visual Communication Strategies

Visual Communication and the Mobile Experience

According to ComScore research, 60% of our digital media consumption is now taking place on mobile devices, which basically means there’s a high probability that your content is popping up on someone’s smartphone. But is your content mobile-friendly? Though your overall site may fit the criteria for mobile optimization, you…

Charlie HolbertApril 6, 2016

Content Marketing Strategy Killer Visual Strategies News & Updates Visual Communication Strategies

Finding the Right Voice for Your Content

Attracting and maintaining a loyal audience through your content is no easy feat, especially with the amount of content that’s being pushed across the web. The content developer’s challenge has shifted from what should you write about to how will you stand out among the many content developers. There’s more…

Charlie HolbertFebruary 15, 2016

Content Marketing Strategy Visual Communication Visual Communication Strategies Visual Marketing Strategy

10 Reasons to Invest in Visual Communication

As a marketer, it’s important to stay on top of evolving trends in online customer acquisition. But which ones are going to last and which ones are going to be out of date next quarter? It makes sense that you would feel wary of investing time and money into something…

Charlie HolbertFebruary 12, 2016

Design Tips Infographics Visual Marketing Strategy

4 Ways to Stretch Your Infographic Content

In today's multimodal world, there's no such thing as one size fits all. When you have a great idea that demands recognition, why not use every possible avenue to make sure your message gets heard? Traditionally, infographics have been the end-medium for repurposing content, and though this is a tried…

Charlie HolbertFebruary 1, 2016

Content Marketing Strategy Visual Communication Visual Communication Strategies

Visual Communication Strategy Checklist

Developing a visual communication strategy isn’t unlike creating a standard online content strategy. You have the same basic foundation of demographic research, topic creation, developing voice and tone, and SEO considerations, but there are points at which these 2 strategies peel away from each other. The first point of divergence usually…

Charlie HolbertDecember 7, 2015

Content Marketing Strategy Visual Marketing Strategy

Shark Week: 3 Killer Tips for Content Marketing

It's that time of the year again, folks. Shark Week is here! Fans all around will be tuning in for all the carnage and slow-mo reels of one of the deep's most terrifying beasts. Likewise, it is no surprise that this is a highly anticipated event for many businesses as…

Eric TraAugust 12, 2014

Killer Employee Spotlight

Meet Lucy Weiland, KIG’s Content Master

One of the best parts of our job is getting to know our clients, so we'd like to give our blog readers a chance to get to know who's designing our infographics, writing our content, and promoting our designs. Let's start with one of the first employees who joined Killer…

Eric TraMay 17, 2014

How to Harness the Power of GIFs in Your Visual Content Strategy

3 Ways to Use Infographics on Your Blog

Motion Graphics: A Complete Guide for Marketers & Brand Leaders

7 Questions to Ask When Developing a Visual Strategy for Your Marketing Campaign

Communications Strategy: 5 Best Practices for Writing White Papers

What Does a Visual Communication Agency Do?

Got Infographics? Blog Tips for Sharing Visual Content

6 Steps to a Killer Multimedia Campaign

5 Steps to a Winning Visual Marketing Strategy

5 Goals You Can Achieve with a Visual Campaign

6 Video Marketing Strategies for a Visual World

Marketing Collateral vs. Sales Collateral: Finding the Right Visual Strategy

Why Marketers Value Storytelling More Than Ever

6 Types of Visual Content to Improve the B2B Buyer’s Journey

3 Video Marketing Strategies for 2019

Do You Need an Infographic? 5 Ways to Know If You Do

4 Ways to Improve Your Public Relations Strategy with Visual Communication

How to Plan a Visual Campaign, from Content Creation to Engagement

Key Components of a Successful Microsite

Imposter! Is Your Infographic Really an Infographic?

Get to the Point! How to Identify and Highlight the Most Important Content

Revisualizing Your Trade Show Marketing Strategy

Quick Content That Makes An Impact

Building a Long-Term Content Strategy

The Benefits of Visual Campaigns

Creating Viral Worthy Content

Metrics for Measuring Content Success

Conducting Research That Matters

Finding the Right Voice for Your Content

10 Reasons to Invest in Visual Communication

Visual Communication Strategy Checklist

Meet Lucy Weiland, KIG’s Content Master

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