For many reasons, your current brand identity might not be the best representation of your brand. Perhaps you bootstrapped your business and saved money by designing your own logo. Maybe...
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A brand identity is a composite of multiple elements working together to create a comprehensive outward expression. Some of these elements carry more weight than others. Your company name, for...
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One of the greatest opportunities that social media offers is the potential to build brand recognition and the consumer-brand relationship. But if you’re juggling multiple social media channels, it can...
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The way that your brand presents itself to the world has everything to do with the success of your business. Today’s consumers — especially Gen Z, the largest generation at...
Read MoreIn a marketing world that sometimes seems dominated by digital content, print can still hold its own. In fact, print design can be refreshing for viewers who are used to...
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When you think of brand guidelines, you probably think of the basics: fonts, colors, guidelines for logo usage, and more. But creating a fully robust brand book involves the development...
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This post was originally created by our partners at Kelton. Read on to learn more about driving a successful brand activation strategy. Insights are only as good as the ideas...
Read MoreThere are many considerations to think about when defining a brand strategy that speaks to your target customers. This post by Nicole Brandell at Kelton shares some helpful steps and...
Read MoreMaybe your company doesn’t yet have a brand book. Or maybe you do have one, but it’s out of date. Either way, it can be hard to know how to...
Read MoreWhen you’re running a small- or medium-sized business, you might be too busy with everyday operations to stop and take stock of the overall look and feel of your brand....
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In January, Killer Infographics announced our new partnership with Kelton Global, the best insights engine in the business. This collaboration has expanded the services that we can offer to our...
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The idea of rebranding your organization may seem daunting. Where should you even begin? What parts of the brand should you revamp and why? How different should the new aesthetic...
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You know the adage, “New year, new you!” But this phrase doesn’t have to apply solely to your personal life. If you didn’t see the success you wanted in your...
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If you’ve never used visual content for your brand, or you haven’t found much success with it, you may not know where to start. Strategic goal-setting can help guide you...
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2016 has already brought plenty of changes to Killer Infographics — and the year’s not over yet. Ever in pursuit of being the best brand we can be, we decided...
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The work your brand does is important — but that work wouldn’t happen without your company’s origin story, your founders, and the people who show up every day to push...
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When your business is just starting out, it’s very easy to stick with designing individual and distinct brand assets for the moment. A growing organization must move at a fast...
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Chris Munroe, Art Director How to create a unified brand experience A company’s brand is their first chance to make an impression on both existing and potential audiences. It helps...
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Branding speaks to a company’s identity; to its view of the world and of its place there; and to its mission, vision, and values. Branding is an integral part of...
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