branding Archives | Killer Visual Strategies

Print Design 101: 5 Unique Solutions for Brochures, Posters and Beyond

In a marketing world that sometimes seems dominated by digital content, print can still hold its own. In fact, print design can be refreshing for viewers who are used to seeing digital content everywhere they turn. While digital overload can dilute the impact of a design, a unique printed piece…

Sheridan PrinceJanuary 10, 2020

Branding, Rebranding, & Brand Development Visual Strategy

7 Elements Every Brand Book Needs

When you think of brand guidelines, you probably think of the basics: fonts, colors, guidelines for logo usage, and more. But creating a fully robust brand book involves the development of design guidelines that anticipate a wide range of potential use cases. What are your default icon and illustration styles?…

Lucy ToddNovember 7, 2019

Audience Insights & Strategy Branding, Rebranding, & Brand Development

Brand Strategy: How to Develop a Brand Activation Plan

This post was originally created by our partners at Kelton. Read on to learn more about driving a successful brand activation strategy. Insights are only as good as the ideas they inspire, the decisions they inform, and the momentum they build. Here's how to create a brand activation plan that…

Eric TraOctober 22, 2019

Audience Insights & Strategy Branding, Rebranding, & Brand Development Content Marketing Strategy

How to Build an Authentic Brand Strategy that Electrifies Your Customers

There are many considerations to think about when defining a brand strategy that speaks to your target customers. This post by Nicole Brandell at Kelton shares some helpful steps and examples that will help your company build a successful, authentic brand strategy that connects and engages. Consumers today not only…

Eric TraSeptember 11, 2019

Branding, Rebranding, & Brand Development Killer Visual Strategies News & Updates Visual Communication Visual Storytelling Visual Strategy

5 Elements Every Brand Book Needs

Maybe your company doesn’t yet have a brand book. Or maybe you do have one, but it’s out of date. Either way, it can be hard to know how to develop a set of guidelines that truly express what your company represents, what it values, and what it has to…

Tim SheehanSeptember 9, 2019

Branding, Rebranding, & Brand Development

What Is a Brand Book, & How Can It Help Your Business?

When you’re running a small- or medium-sized business, you might be too busy with everyday operations to stop and take stock of the overall look and feel of your brand. Codifying that visual identity into a brand book might seem all the more difficult. But it may be well worth…

Erin McCoyAugust 1, 2019

Audience Insights & Strategy Company Culture & Teambuilding Killer Visual Strategies News & Updates Visual Marketing Strategy

Kelton Global Co-Founders Discuss Their Approach to Brand Strategy

In January, Killer Infographics announced our new partnership with Kelton Global, the best insights engine in the business. This collaboration has expanded the services that we can offer to our clients. Now, Killer’s clients have access to Kelton’s data-driven analytics and insights. Killer Infographics and Kelton will work in tandem to…

Erin McCoyJune 11, 2019

Branding, Rebranding, & Brand Development Killer Visual Strategies News & Updates

4 Strategies for a Successful Rebrand

The idea of rebranding your organization may seem daunting. Where should you even begin? What parts of the brand should you revamp and why? How different should the new aesthetic feel? You don’t need to have all the answers right away — but you should never rush a rebrand. No…

Lucy ToddJanuary 15, 2019

Content Marketing Strategy Visual Communication Visual Communication Strategies

10 Visual Resolutions for Your Brand

You know the adage, “New year, new you!” But this phrase doesn’t have to apply solely to your personal life. If you didn’t see the success you wanted in your marketing in 2018, then this sentiment should drive your brand in 2019. We’d like to suggest these New Year’s resolutions…

Lucy ToddJanuary 8, 2019

Content Marketing Strategy Visual Communication Visual Storytelling

3 Things to Consider When Telling Your Brand Story Through Visuals

If you’ve never used visual content for your brand, or you haven’t found much success with it, you may not know where to start. Strategic goal-setting can help guide you through the process of identifying and creating visual content that really represents your brand story and resonates with your audiences.…

Lucy ToddOctober 25, 2018

Killer Visual Strategies News & Updates

New Year, New Look

2016 has already brought plenty of changes to Killer Infographics — and the year’s not over yet. Ever in pursuit of being the best brand we can be, we decided it was time for a new logo, one that would better represent where we are and where we’re headed in…

Max BransonDecember 5, 2016

Content Marketing Strategy Killer Visual Strategies News & Updates Visual Communication

Brand Storytelling: Moving Beyond the “About Us” Page

The work your brand does is important — but that work wouldn’t happen without your company’s origin story, your founders, and the people who show up every day to push your success forward. Showing the history and faces behind your work introduces a personable element that can start conversations and…

Lucy ToddOctober 21, 2016

Killer Visual Strategies News & Updates

3 Reasons You Need a Brand Book

When your business is just starting out, it’s very easy to stick with designing individual and distinct brand assets for the moment. A growing organization must move at a fast pace, so to launch ideas in a timely manner you might forego consistency in the beginning. However, to set the…

Lucy ToddAugust 25, 2016

Design Tips Killer Visual Strategies News & Updates Visual Communication Strategies

Creating a Unified Brand Experience

Chris Munroe, Art Director How to create a unified brand experience A company’s brand is their first chance to make an impression on both existing and potential audiences. It helps convey defining aspects of a company, like its values and vision. Because of this, it’s important to fully consider all…

Eric TraJuly 11, 2016

Design Tips Visual Communication Strategies

Are You Over-Branding Your Content?

Branding speaks to a company’s identity; to its view of the world and of its place there; and to its mission, vision, and values. Branding is an integral part of the formation and evolution of any organization, but there’s a time and a place for everything — and for the…

Lucy ToddMarch 29, 2016