Brand introduction videos and other branded video content have always been a powerful tool for connecting with your audiences. But as digital channels have taken first priority in most organizations’...
Read More
When’s the last time you took a good look at your branded marketing content? Is every piece cohesive? Are you reusing elements where appropriate, or re-inventing the look and feel...
Read MoreEven in more predictable times than our COVID-19 world, brand relevance is a constant challenge. To be relevant is to be flexible and up-to-date. It means keeping up with trends...
Read More
You know why your organization exists, what its mission is, and what it has to offer to core customers. A solid brand strategy allows you to cohesively and accurately share...
Read More
If you feel it’s time to rebrand for your company or organization, you probably already have an idea of the problem you want to solve. Maybe the creation of your...
Read More
One of the greatest opportunities that social media offers is the potential to build brand recognition and the consumer-brand relationship. But if you’re juggling multiple social media channels, it can...
Read MoreBuilding a brand should be both an exciting and involved process. You create a concept, bootstrap or raise funds, decide on a name for your company, determine your values, develop...
Read More
In a marketing world that sometimes seems dominated by digital content, print can still hold its own. In fact, print design can be refreshing for viewers who are used to...
Read More
Visual strategy encompasses the creative and analytic decisions that inform any visual expression of a brand. Developing an effective visual strategy will be essential to the success of your next...
Read More
There are many considerations to think about when defining a brand strategy that speaks to your target customers. This post by Nicole Brandell at Kelton shares some helpful steps and...
Read More
In January, Killer Infographics announced our new partnership with Kelton Global, the best insights engine in the business. This collaboration has expanded the services that we can offer to our...
Read More
