Developing a consistent and easily recognizable brand is essential for building customer loyalty. It’s also a fundamental part of any successful marketing strategy. But sometimes, when you’re launching a new...
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Brand introduction videos and other branded video content have always been a powerful tool for connecting with your audiences. But as digital channels have taken first priority in most organizations’...
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When’s the last time you took a good look at your branded marketing content? Is every piece cohesive? Are you reusing elements where appropriate, or re-inventing the look and feel...
Read MoreEven in more predictable times than our COVID-19 world, brand relevance is a constant challenge. To be relevant is to be flexible and up-to-date. It means keeping up with trends...
Read MoreYou know why your organization exists, what its mission is, and what it has to offer to core customers. A solid brand strategy allows you to cohesively and accurately share...
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If you feel it’s time to rebrand for your company or organization, you probably already have an idea of the problem you want to solve. Maybe the creation of your...
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One of the greatest opportunities that social media offers is the potential to build brand recognition and the consumer-brand relationship. But if you’re juggling multiple social media channels, it can...
Read MoreBuilding a brand should be both an exciting and involved process. You create a concept, bootstrap or raise funds, decide on a name for your company, determine your values, develop...
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In a marketing world that sometimes seems dominated by digital content, print can still hold its own. In fact, print design can be refreshing for viewers who are used to...
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Visual strategy encompasses the creative and analytic decisions that inform any visual expression of a brand. Developing an effective visual strategy will be essential to the success of your next...
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There are many considerations to think about when defining a brand strategy that speaks to your target customers. This post by Nicole Brandell at Kelton shares some helpful steps and...
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In January, Killer Infographics announced our new partnership with Kelton Global, the best insights engine in the business. This collaboration has expanded the services that we can offer to our...
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