Even in more predictable times than our COVID-19 world, brand relevance is a constant challenge. To be relevant is to be flexible and up-to-date. It means keeping up with trends...
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You know why your organization exists, what its mission is, and what it has to offer to core customers. A solid brand strategy allows you to cohesively and accurately share...
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If you feel it’s time to rebrand for your company or organization, you probably already have an idea of the problem you want to solve. Maybe the creation of your...
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One of the greatest opportunities that social media offers is the potential to build brand recognition and the consumer-brand relationship. But if you’re juggling multiple social media channels, it can...
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Building a brand should be both an exciting and involved process. You create a concept, bootstrap or raise funds, decide on a name for your company, determine your values, develop...
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In a marketing world that sometimes seems dominated by digital content, print can still hold its own. In fact, print design can be refreshing for viewers who are used to...
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Visual strategy encompasses the creative and analytic decisions that inform any visual expression of a brand. Developing an effective visual strategy will be essential to the success of your next...
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There are many considerations to think about when defining a brand strategy that speaks to your target customers. This post by Nicole Brandell at Kelton shares some helpful steps and...
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In January, Killer Infographics announced our new partnership with Kelton Global, the best insights engine in the business. This collaboration has expanded the services that we can offer to our...
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