Developing a consistent and easily recognizable brand is essential for building customer loyalty. It’s also a fundamental part of any successful marketing strategy. But sometimes, when you’re launching a new...
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When’s the last time you took a good look at your branded marketing content? Is every piece cohesive? Are you reusing elements where appropriate, or re-inventing the look and feel...
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For many reasons, your current brand identity might not be the best representation of your brand. Perhaps you bootstrapped your business and saved money by designing your own logo. Maybe...
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A brand identity is a composite of multiple elements working together to create a comprehensive outward expression. Some of these elements carry more weight than others. Your company name, for...
Read MoreYou know why your organization exists, what its mission is, and what it has to offer to core customers. A solid brand strategy allows you to cohesively and accurately share...
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If you feel it’s time to rebrand for your company or organization, you probably already have an idea of the problem you want to solve. Maybe the creation of your...
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One of the greatest opportunities that social media offers is the potential to build brand recognition and the consumer-brand relationship. But if you’re juggling multiple social media channels, it can...
Read MoreThe way that your brand presents itself to the world has everything to do with the success of your business. Today’s consumers — especially Gen Z, the largest generation at...
Read MoreBuilding a brand should be both an exciting and involved process. You create a concept, bootstrap or raise funds, decide on a name for your company, determine your values, develop...
Read MoreWhen you think of brand guidelines, you probably think of the basics: fonts, colors, guidelines for logo usage, and more. But creating a fully robust brand book involves the development...
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When your marketing campaign — or your brand as a whole — isn’t achieving your goals, the first factor to examine is your visual strategy. Why? Because 94% of first impressions are...
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