Developing a consistent and easily recognizable brand is essential for building customer loyalty. It’s also a fundamental part of any successful marketing strategy. But sometimes, when you’re launching a new...
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When’s the last time you took a good look at your branded marketing content? Is every piece cohesive? Are you reusing elements where appropriate, or re-inventing the look and feel...
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Marketing a small business requires a unique skillset. You need to be able to create compelling content with a small team, and often, a small budget. But as challenging as...
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If you feel it’s time to rebrand for your company or organization, you probably already have an idea of the problem you want to solve. Maybe the creation of your...
Read MoreBuilding a brand should be both an exciting and involved process. You create a concept, bootstrap or raise funds, decide on a name for your company, determine your values, develop...
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Many marketing departments live and die by their brand book. After all, it provides an essential guide to how all your visual assets should look and what they should seek...
Read MoreWhen you think of brand guidelines, you probably think of the basics: fonts, colors, guidelines for logo usage, and more. But creating a fully robust brand book involves the development...
Read MoreWhen you’re running a small- or medium-sized business, you might be too busy with everyday operations to stop and take stock of the overall look and feel of your brand....
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The process of creating your brand is a necessary, thorough, and sometimes challenging process. The process of fleshing out your brand can be months in the making. It largely depends...
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