A stunning 98% of companies use data to drive better customer experiences. But that doesn’t always mean they’re using that data — and corresponding data visualization — in an effective way....
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In the SXSW 2018 presentation “The New Age of Story: Marketing for a Visual World,” Killer founder and CEO Amy Balliett and StoryDriven founder and CEO Nathan Clendenin shared facts,...
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In marketing, if you simply “throw something out there and see what sticks,” you can spend a lot of time and money on unsuccessful efforts. That’s why knowing your audience...
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